DAA Raleigh 2019


The Frontier
800 Park Offices Drive
Research Triangle Park, NC 27709

Agenda to be confirmed.


Session Title / Abstract & Speaker

12:15pm - 1:00pm Registration
1:00pm - 1:10pm Welcome Remarks

Emcee: Sam Itin
DAA Raleigh Chapter Leader;
Optimization and Analytics Manager

1:10pm - 1:50pm Driving Business Transformation Through Data and Innovation

Many businesses are facing disruptive change and the survival depends on how companies traverse the so called “Valley of Death” and successfully implement innovation from ideation to commercialization.  Studies have shown that one out of ten innovation ideas fail because innovation leaders are often ill-equipped for the journey.  A structured industrial innovation process powers a leader with tools necessary to convert ideas into opportunities, create the compelling case, adopt, and implement a solution.  This is especially true at Bell and Howell, a 112-year old company that has successfully transformed its business model through data driven innovation and building a “startup” culture within an existing company culture.  We will share this success story along with real-life examples, challenges faced, and lessons learned.    

Larry Blue
Bell & Howell

1:55pm - 2:00pm How Adobe Runs its Business on Data

While Adobe enables many of the world’s largest brands to transform their businesses, they too had to face the always-on reality of digital business. Central to this process was the introduction of what they call the Data-Driven Operating Model, or DDOM. Get an inside look at how Adobe fundamentally transformed how they operate by creating a common language and way of working centered around data.

Chad Warren
Head of Campaign Marketing

2:05pm - 2:45pm Women in Analytics Session: Movin’ On Up… Transitioning from Analyst to Analytics Executive

Your analytics tool is running like a well-oiled machine, your reports are automated, and you’re generating tons of actionable insights. Now it’s time to move up to an executive role, but what skills do you need to make that transition? Oftentimes it is the softer skills that make a great leader. How do you find time to hone those skills while you’re managing your day-to-day work? And how do you deal with having less time for actual analysis? Amy will share her journey and some of the lessons she’s learned along the way.

Co-sponsored by:
Blast Analytics & Marketing and Tealium

Amy Sample
DAA Past President and
Vice President, Business Intelligence

2:45pm – 3:15pm Networking Break
3:15pm – 3:25pm Introduction to Digital Analytics Association

Marilee Yorchak, CAE
Executive Director
Digital Analytics Association

3:30pm - 4:10pm Interactive Roundtable Session

Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

4:15pm - 4:55pm Executable Data Strategy

Harnessing data in today’s business environment can be complex and confusing. Organizations need a data strategy to guide them. The days of a monolithic, one-size-fits-all data strategy are long gone. Organizations must be nimble in their approaches, willing to accept challenges and failures, and adapt to the real-time pace of changing consumer behaviors, multiple marketing initiatives, and pressure to achieve operational efficiency amid ever growing volumes of structured, semi-structured, and unstructured data. Thus the need for an Executable Data Strategy that helps companies by breaking down data strategy into its component parts and enabling an agile approach to assembling the necessary requirements for using data with purpose.

John Lovett
Senior Director of Data Strategy
Search Discovery, Inc.

4:55pm - 5:00pm Closing Remarks & Raffle


5:00pm - 6:00pm Networking Reception

Mix and mingle with your digital analytics peers, and our symposia sponsors. Beer, wine and refreshments will be served.



DAA Members $75
Non-Members $125
Students* $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.


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One Star:

  • Adobe


Women in Analytics:

Interested in sponsoring the 2019 Raleigh Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.