DAA Seattle Symposium 2019

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Cap off your 2019 with the DAA Seattle Chapter! Join us at Microsoft for the annual Digital Analytics Symposium! We are looking forward to another great afternoon of analytics education and networking.

16070 NE 36th Way
Building 33
Redmond, WA 98052


Agenda subject to change

Time Session Title / Abstract & Speaker
12:15 pm - 1:00 pm Registration and Networking
1:00 pm 1:05 pm Welcome Remarks
1:10 pm - 1:50 pm Where There's a Viz, There's A Way 
Learn how to leverage data visualization principles to build functional and beautiful dashboards that allow individuals to discover insights in new creative ways. Listen to how inspiration for design can come from a variety of sources, and how to embrace the growth from being a beginner to being a champion of data visualization.

peaker: Russell Spangler, Sr. Data Analytics and Business Intelligence Manager, Training and Certifications, Amazon Web Services
1:55 pm - 2:00 pm Sponsor Remarks: Tealium                 
2:05 pm - 2:45 pm How to Optimize Toward ROI in Your B2B Marketing Campaign

It is a common challenge for companies doing B2B advertising to show impact when revenue might take 3 - 4 months to show up. In this session, you will learn how Microsoft Digital Analytics team has been developing a way to allow media to show ROI and provide a common view for CMO to decide on where to invest next.

Speaker: Ruby Kuo, Sr. Digital Analytics Lead, Microsoft

2:45 pm - 3:15 pm Networking Break
3:15 pm - 3:25 pm Introduction to the Digital Analytics Association

Learn more about the DAA’s programs and benefits.

Speaker: Marilee Yorchak, CAE, Executive Director, Digital Analytics Association

3:30 pm - 4:15 pm Interactive Roundtable Session

Always one of our highest rated sessions! Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.

4:15 pm - 4:25 pm Short Break
4:25 pm - 5:05 pm Women in Analytics Session: Measuring the Distance Between Furniture: Why Most Marketing Metrics Won’t Move Your Business; How to Find the Ones That Will

Across the spectrum of digital analytics tools we've been inundated with junk food metrics that should mean something but do not. Measurement is contextual to the maturity of your organization. In this session I'll help you understand what to measure when and why.

Speaker: Allison Hartsoe, CEO, Ambition Data, LLC

Co-sponsored by:       

5:05 pm - 5:10 pm Closing Remarks
5:15 pm - 6:15 pm Networking Reception



  Regular Early Bird (Ends 11/04/19)
DAA Members $75 $50
Non-Members $125 $95
Students* $40 $40

*This discount applies only to students enrolled full-time in an accredited university program. Please contact us to receive the discount code to register as a student.

No Account?
A DAA account will provide you with the best user experience and access to your history. It will also mean faster registration process in the future.

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Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please complete this form to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after November 18, 2019. Cancellations received in writing prior to November 18, 2019 will be refunded 50% of the registration fee paid. If you wish to transfer your registration to another person, please contact us by Wednesday, December 4, 2019.


One Star:



Women in Analytics:


Interested in sponsoring the 2019 Seattle Symposium? Download the sponsorship prospectus or contact Matt Dirks for more information.

You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.