DAA Atlanta Symposium 2020

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Join us at the Atlanta Tech Village for the DAA Atlanta Symposium! We are looking forward to another great afternoon of analytics education and networking.

Atlanta Tech Village
3423 Piedmont Road NE
Atlanta, GA 30305


Time Session Title / Abstract & Speaker
8:30 AM – 11:30 AM Introduction to AI for Executives Workshop

We have partnered with our good friends at Search Discovery, who will be holding a free workshop, “Intro to AI for Executives”, prior to the symposium for senior (director and above) analytics professionals. In this short course, participants will learn basic principles of AI, what it can do, and what’s just hype. Then, build an informed understanding of how AI can transform an organization to yield enduring results. You can find out more about, and register for Search Discovery’s workshop here.

12:15 PM – 1:00 PM Registration and Networking
1:00 PM – 1:05 PM Welcome Remarks
1:10 PM – 1:50 PM Why Organizations Struggle with Digital Analytics (and How to Overcome the Struggle!)

In this session, Adam Greco will walk through some of the reasons he has seen digital analytics implementations fail, and share some tips on how to avoid these issues. The content for this session is based upon two decades worth of Adam's experience.

Speaker: Adam Greco, Senior Director, Technology Solutions, Search Discovery, Inc.

1:55 PM – 2:00 PM Sponsor Remarks
2:05 PM – 2:35 PM Women in Analytics Session: Culture Change: Tactics to Turn Your Organisation into a Data-Driven Culture

After a brief introduction to the DAA’s Women in Analytics initiative, Sharon Flynn of Bank of Montreal (BMO) will speak about her 20+ experience activating data in organisations. This session explores practical, tips, tricks and sanity checks as you navigate the gap between the vision of data driven and the reality of data gathering, transformation and insights.

er: Sharon Flynn, DAA Board of Directors and Senior Manager, Digital Analytics, BMO
2:35 PM – 3:05 PM Networking Break
3:05 PM – 3:15 PM Introduction to the Digital Analytics Association
Learn more about the DAA’s programs and benefits.

Speaker: Marilee Yorchak, CAE, Executive Director, Digital Analytics Association
3:15 PM – 3:20 PM Sponsor Remarks
3:25 PM – 4:15 PM Interactive Roundtable Session
Always one of our highest rated sessions! Join your colleagues for a facilitated, but informal interactive exchange of ideas of various issues and topics in analytics.
4:15 PM – 4:25 PM Short Break
4:30 PM – 5:00 PM Movin’ On Up… Transitioning from Analyst to Analytics Executive
Your analytics tool is running like a well-oiled machine, your reports are automated, and you’re generating tons of actionable insights. Now it’s time to move up to an executive role, but what skills do you need to make that transition? Oftentimes it is the softer skills that make a great leader. How do you find time to hone those skills while you’re managing your day-to-day work? And how do you deal with having less time for actual analysis? Amy will share her journey and some of the lessons she’s learned along the way.

Speaker: Amy Sample, DAA Past President, Vice President, Business Intelligence, PBS
5:00 PM – 5:05 PM Closing Remarks
5:05 PM – 6:00 PM Networking Reception



  Regular Early Bird (Ends 01/31/2020)
DAA Members $95 $70
Non-Members $150 $125
Students* $50  

*This discount applies only to students enrolled full-time in an accredited university program.Please contact us with your current university email address (.edu) to receive the student discount code.

Join Today

Bringing your whole team?
The DAA is pleased to extend a 20% discount off the registration fees for groups of 5 or more. Please contact us to receive the group discount code to register your group.

Cancellation and Refund Policy:
No refunds will be given for cancellations received after February 6, 2020. Cancellations received in writing prior to February 6, 2020 will be refunded 50% of the registration fee paid. If you wish to transfer your registration to another person, please contact us by Monday, February 24, 2020.


Host Sponsor

Interested in sponsoring the 2020 Atlanta Symposium? Contact Matt Dirks for more information. You can also learn more about Digital Analytics Association Symposium sponsorship opportunities here.