DAA Atlanta Symposium 2020 Speaker Biographies

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Adam Greco
Senior Director, Technology Solutions 
Search Discovery

Adam Greco has been in the analytics industry for over fifteen years. He was one of the early employees of Omniture where he helped build the consulting practice in the US and EMEA. He also served as Director of Analytics for Salesforce.com and authored the leading book on Adobe Analytics. At Search Discovery, Adam is currently working on the Apollo product which helps organizations improve their analytics implementations.


Sharon Flynn
Senior Manager, Digital Analytics (Canada/USA)
Bank of Montreal 

Sharon is a digital pioneer with 15+ years of experience as a digital practitioner in Finance, Brand and Media spaces, including BMO, (Sr. Manager Digital Analytics), Millward Brown (Director of Digital Strategy & Effectiveness), TVO (Director of Research), Astral Media (Head of Research & Director of Interactive Research), CBC (Research Manager), and The Canadian Media Fund (Statistical and Economic Analyst). Her experience also traces back to print media, sales, and academic roles in her native Dublin where she completed her degree in economics from Trinity College Dublin and master’s in media studies from the Dublin Institute of technology.

Conversant in multiple market research methodologies, Sharon has spent her career operationalizing data including digital data. She is particularly interested in overcoming cultural and institutional impediments that derail excellent implementations from becoming insights that drive ROI.

Working in Canada with traditionally smaller teams that require a multi-disciplinary approach, she offers real-world experience of both the grit to overcome silos and the empathy needed to forge meaningful alliances with other data providers - both inside and outside the organization. Sharon is a passionate believer in the immeasurable value of a digital analytics team from the shop floor to the c-suite. She balances the ethos of democratizing digital data with advocacy for the importance of digital SMEs.


Amy Sample
VP, Business Intelligence
Public Broadcasting Service

Amy Sample has been analyzing digital consumer behavior for over 20 years. As VP of Business Intelligence at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Chair of the Board of Directors for the Digital Analytics Association and served as a founding co-leader of the DAA Washington DC chapter. Amy is a regular speaker in digital analytics and measuring user engagement at nationwide industry conferences. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.