Thought Leader Conversations

The Thought Leader Conversation Series allows DAA members to hear insights, best practices, and personal experiences from leaders and experts in the digital analytics industry. It is an exclusive opportunity to learn from and ask questions of industry experts without spending time away from the office or money on conference fees and travel.

DAA members may attend a live conversation or listen to a conversation on demand for free. If you are not a member, this is another great reason to join.  


Previous Thought Leader Conversations

Laura Patterson Thought Leader Conversation with Laura Patterson brought to you by WiA:
           Good Analysts Know When to Call a Flag on the Play

           Listen to the recording (members only)

          Date: May 14, 2020 at 12:00 pm Eastern

Speaker: Laura Patterson, President, VisionEdge Marketing
Facilitator: Lisa Wilms, Head of Talent Acquisition, InfoTrust

CWA Professional Development Units: 1.0 PDU

Laura Patterson and facilitator Lisa Wilms discussed the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models, and where we’re headed as we embrace more artificial intelligence capabilities.

Thought Leader Conversation with Rehgan Avon brought to you by WiA:
           Building Your Personal Brand

           Listen to the recording (members only)

Date: February 19, 2020 at 12:00 pm Eastern
Speaker: Rehgan Avon, Head of Solutions, Mobikit
Facilitator: Mai Alowaish, Lead Analytics Consultant, InfoTrust

CWA Professional Development Units: 1.0 PDU

Rehgan Avon, founder of Women In Analytics Conference, shared insights and learnings on how women in analytics can create their personal brand and benefit from networking. It is especially important for women in technology, as women still have to self-define themselves in the world of gender stereotypes and leadership gaps. This conversation was facilitated by Mai Alowaish, Lead Analytics Consultant at InfoTrust.

Thought Leader Conversation with Elizabeth Eckels brought to you by WiA
           Listen to the recording (members only)

Date: October 15, 2019 at 2:00 pm Eastern
Speaker: Elizabeth Eckels, Founder and CEO at Bancroft Digital
Facilitator: Caitlin McCluskey, Digital Analytics Consultant, E-Nor

CWA Professional Development Units: 1.0 PDU

Elizabeth Eckels, founder and CEO of Bancroft Digital, discussed how her career transitioned into the consulting & agency side of analytics as we cover the challenges, triumphs, and female-oriented perspective on what it takes to survive and thrive in this environment. This conversation was facilitated by Caitlin McCluskey, Digital Analytics Consultant at E-Nor.

Thought Leadership Conversation with Vidya Subramanian brought to you WiA
           Listen to the recording (members only)

Date: August 21, 2019 at 2:00 pm Eastern
Speaker: Vidya Subramanian, Data Analytics Leader at Apple
Facilitator: Kajoli Tankha, Senior Director of Research at Microsoft

CWA Professional Development Units: 1.0 PDU

Vidya Subramanian highlighted her analytics journey and demystified the common jargon associated with Data Science along with facilitator Kajoli Tankha. Based on her conversations with multiple aspiring Data Science professionals, Vidya noticed many common questions around building a career in Data Science. She focused on the Digital trends and its impact on your career. If you ever wondered how you can be prepared for the massive changes in the Data Science field, this session is for you.

Thought Leadership Conversation with Marilyn Feldstein brought to you WiA
Listen to the recording (members only)

Date: May 21, 2019 at 1:00pm Eastern
Speaker: Marilyn Feldstein, Founder and President of Career Choices Unlimited;
Certified Career Coach; Author and Speaker
Facilitator: Lara Fisher, Senior Analytics Strategist

CWA Professional Development Units: 1.0 PDU

Hear Marilyn give her tips, techniques, and tools to negotiate successfully and build your confidence to advocate for yourself in the workplace and beyond. After this session, you will:

  1. Understand why negotiating is vital to your career success.
  2. Have a clear idea of the real value in negotiating that goes beyond salary.
  3. Gain the confidence to negotiate successfully.

Thought Leadership Conversation with June Li brought to you by WiA
Listen to the recording (members only)

Date: January 23, 2019
Speaker: June Li, Founder & Managing Director of ClickInsight
Facilitator: Kelly Kubrick, owner of Online Authority


CWA Professional Development Units: 1.0 PDU

June Li shared the ABCs of Establishing Credibility with the conversation facilitated by Kelly Kubrick. A frequent frustration voiced by analysts and consultants is that their recommendations are ignored. Action is not taken. Although communication is part of the equation, even if you are crystal clear, if you do not have credibility, nothing will happen.

Thought Leadership Conversation with Lily Jampol brought to you by WiA
Listen to the recording (members only)

Date: December 12, 2018
Speaker: Lily Jampol, Senior Consultant, Employera
Facilitator: June Dershewitz, Head of Data Governance and Analytics at Twitch

CWA Professional Development Units: 1.0 PDU

Analytics is a very broad field and there is lots to do with this skill. Some of you may wonder what to do with what you’ve got, others may be contemplating a big career move. Lily has made two big career changes and what an adventure it was: Challenging, rewarding, and so important. Lily spoke to what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics.

Thought Leadership Conversation with Sue Duris brought to you by WiA
Listen to the recording (members only)

Date: July 31, 2018
Speaker: Sue Duris, Director of Marketing and Customer Experience, M4 Communications
Facilitator: Jim Sterne


CWA Professional Development Units: 1.0 PDU

2017 was a watershed year for women, with marches, the #MeToo movement, #TimesUp campaign and many women coming forward with their revelations of being sexually harassed by powerful men. While gender inequality seems minor compared to sexual harassment, it is the former that has led to the latter – it’s the pay and power imbalance that puts men in a position to control, and ultimately, harass women. In this session, we discussed what has caused gender inequality, the current state of gender equality, why gender equality important and what we can do to move the needle to achieve balance.

Thought Leadership Conversation with Karen Davis brought to you by WiA
Listen to the recording (members only)

Date: January 25, 2018
Speaker: Karen Davis, Executive Coach, Karen Davis Coaching
Facilitator: Nancy Koons, digital analyst consultant


CWA Professional Development Units: 1.0 PDU

Communication matters. YOUR communication matters! In this fast-paced world of business, are you challenged by unclear communications with your managers, colleagues, or clients? Do you find that people expect you to be thinking, doing, reacting, and performing in a certain way and yet, you are not a mind reader? Have you or they been disappointed by the results?  

Expectations are stressful and they can lead to anxiety in the workplace, an environment that is already amped up and demanding. Effective leaders forge agreements with one another. There is an art form to this practice of communication and it’s not difficult to adopt. In this session, Karen described how to create powerful, professional relationships with others through agreements instead of expectations (and rid yourself of disappointments that could have been avoided).

Denise BrosseauDenise Brosseau

DAA GDPR Thought Leader Conversation with Julie Mayer
Listen to the recording (members only)

Date: January 9, 2018
Speaker: Julie Mayer & Dave Gatdula


CWA Professional Development Units: 1.0 PDU

Listen to Julie Mayer and Dave Gatdula answer questions about GDPR in this Thought Leader Conversation, recorded less than six months before the regulation went into effect.

As a Senior Marketing Privacy Manager at Microsoft, Julie Mayer spends a lot of time thinking about and discussing the GDPR. She works closely with advertising, analytics, and data science teams, advising them on privacy rules governing data collection and use, including GDPR-provided data subject rights. Julie also serves on a cross-company team charged with developing resources to facilitate Microsoft’s commercial customers' compliance with the GDPR and educating customers about Microsoft's commitment to data privacy.

Julie came to Microsoft after spending 16 years as a consumer protection attorney at the Federal Trade Commission (FTC), where she led law enforcement matters and presented at conferences on topics including consumer privacy, financial services, and civil fraud. She is a graduate of Cornell University and the George Washington University Law School, from which she received a J.D. with honors.

From consulting for small companies and startups to leading digital data strategies for Fortune 500 companies, Dave Gatdula has spent the last several years improving upon his skills and knowledge in Digital Marketing & Analytics. With experience ranging from back-end technical implementations to forward-facing analysis and executive level reporting, Dave has gathered a broad range of knowledge in the field. Currently functioning as a Digital Analytics Specialist, he works closely with numerous business units and executive level stakeholders providing communications, analysis, support, strategy, and subject matter expertise in digital analytics.

Denise Brosseau

Thought Leadership Conversation with Allison Hartsoe brought to you by WiA
Listen to the recording (members only)

Date: September 12, 2017
Speaker: Allison Hartsoe, CEO, Ambition Data
Facilitator: Denise Brosseau, CEO, Thought Leadership Lab


CWA Professional Development Units: 1 PDU

Allison Hartsoe had an open, no-holds barred discussion on common decisions many women wrestle with through their career in this session, "Career Stories: Decisions Loved and Lessons Learned." Allison shared personal stories from years as a founder of a venture-backed start-up in Silicon Valley, as an employee working for the man, and now as the CEO of a boutique analytics firm. You will hear truthful bittersweet stories about keeping a seat at the table, dealing with jerks, learning to lead, whether nice girls can have the corner office, mommy guilt, and ultimately finding the right path.

Jane Miller

Thought Leadership Conversation with Jane Miller brought to you by WiA
Listen to the recording (members only)

CWA Professional Development Units: 1 PDU

In her 30-year career, Jane has worked for a number of food companies in senior management positions: ProYo, Charter Baking Company, Hostess Brands, HJHeinz, Bestfoods Baking, and PepsiCo. This conversation with Jane provided tips on how to have more impact in your career through incorporating feedback, being self-aware and rebounding from surprises in the office.

Carla Johnson helping marketers become storytellers

Carla Johnson, Marketing and Customer Experience Strategist, Type A Communications
Listen to the recording (members only)

CWA Professional Development Units: 1 PDU

Carla Johnson helps marketers become storytellers. She works with companies to develop frameworks and build teams to tell better stories in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She also serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other media outlets. Follow her on Twitter @carlajohnson.

Jeff Jonas

Jeff Jonas, IBM Fellow and Chief Scientist of the IBM Entity Analytics Group
Listen to the Recording (members only)

CWA Professional Development Units: 1 PDU

Jeff Jonas is an IBM Fellow and Chief Scientist of the IBM Entity Analytics Group. The IBM Entity Analytics Group was formed based on technologies developed by Systems Research & Development (SRD), founded by Jonas in 1984, and acquired by IBM in January, 2005.

Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, to Fortune Magazine, MSNBC and National Public Radio. A highly sought after speaker, Jonas travels the globe discussing innovation, national security, and privacy with government leaders, industry executives, leading global think tanks, privacy advocacy groups, and policy research organizations.

He is a Member of the Markle Foundation Task Force on National Security in the Information Age, a Board Member of the US Geospatial Intelligence Foundation (USGIF), on the EPIC Advisory Board, on the Privacy International Advisory Board, a Senior Associate at the Center for Strategic and International Studies (CSIS), and a Distinguished Engineer of Information Systems (adjunct) at Singapore Management University. Jonas periodically testifies on privacy and counterterrorism in such venues as the Department of Homeland Security’s Data Privacy and Integrity Advisory Committee, and other federally convened commissions.

Jonas was briefly a quadriplegic in 1988 following a car accident. Today, he competes in Ironman triathlons around the world. He has three wonderful children he raised as a single father.

Jacques Warren

Jacques Warren, CEO, KWANTYX
Listen to the Recording (members only)

CWA Professional Development Units: 1 PDU

Jacques Warren is a seasoned veteran in Digital Analytics, delivering insights to clients since 2002. Jacques founded KWANTYX in 2006; the firm has since then completed over 300 Marketing data valuation projects for over 100 clients in North America and Europe. In 2009, together with Nicolas Malo, he published a book on Web Analytics at Eyrolles, Paris, with a second edition in 2012.

Laura Patterson

Laura Patterson, President and Founder, VisionEdge Marketing
Listen to the Recording (members only)

CWA Professional Development Units: 1 PDU

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20 year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. 

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage. @LauraVEM

Pat LaPointe

Pat LaPointe, CEO, Growth Calculus
Listen to the Recording (members only)

CWA Professional Development Units: 1 PDU

Pat is an angel/venture investor and a leading consultant who has worked with C-level leaders at more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning.

After 10 years in the agency business at Y&R and Ketchum, he directed a large sales and marketing operation for Bell Atlantic. He made his first entrepreneurial foray with Frequency Marketing in 1996 (sold to Alliance Data Systems in 2002), and then founded MarketingNPV where he pioneered and popularized many of the foundational frameworks used to measure marketing ROI today.  He sold MarketingNPV to MarketShare and became head of the Americas region and Chairman of the Advisory Board, directing analytical implementation and organizational adoption for over 60 leading brands.

Pat holds an MBA from Stern School at NYU, and a Bachelor of Commerce from McGill University in Montreal.

Brent Dykes

Brent Dykes, Analytics Evangalist, Adobe Marketing Cloud
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CWA Professional Development Units: 1 PDU

With more than 15 years of enterprise analytics and digital marketing experience, Brent Dykes has brought a wealth of knowledge and practical skills to some of the biggest brands in the world including Microsoft, Sony, Dell, Comcast, and Nike, among many others. As Adobe’s Analytics Evangelist, Dykes is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. Previously, Dykes spent eight years in Adobe consulting where he provided leadership, analysis, and measurement strategy to major brands and helped them to establish effective, enterprise-level analytics practices.

Dykes is also an accomplished industry voice and author. His first book Web Analytics Action Hero (published in 2011) outlines how to become a successful analyst who drives action from digital data. He recently wrote a follow-on e-book, Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics in 2014. Dykes has become an effective industry speaker sharing well-received information at events including, Adtech, Pubcon and Adobe Summits in the US and Europe. He interacts with media frequently and has been featured in Forbes, VentureBeat and other media outlets. Dykes also directs the annual Adobe Analytics Challenge, which has exposed thousands of students to the power of enterprise-level analytics over the past 10 years.

David Booth

David Booth, Founding & Senior Partner, Cardinal Path
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CWA Professional Development Units: 1 PDU

David Booth is a Founding Partner and Principal Consultant at Cardinal Path, the 2015 Digital Analytics Association's Most Influential Agency / Vendor, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing

Jimmy Wong

Jimmy Wong, Sr. Manager, Business Analytics, B2B Marketing, LinkedIn
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CWA Professional Development Units: 1 PDU

Jimmy Wong has led analytics-driven approaches to product strategy and go-to-market planning, built analytical products for sales, demand generation, and enterprise B2B marketing teams, and automated online marketing campaigns. Jimmy specializes in business analytics, marketing intelligence, customer segmentation, predictive modeling, lead scoring, online ads, B2B marketing and social networking.

Ronny Kohavi

Ronny Kohavi, General Manager for Analysis and Experimentation Team, Microsoft Corporation
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CWA Professional Development Units: 1 PDU

Ronny Kohavi is the General Manager for Microsoft's Analysis and Experimentation team in the Information Platform Group. He was previously Partner Architect in the Online Services Division at Microsoft (Bing). He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006. He was previously the Director of Data Mining and Personalization at, and the Vice President of Business Intelligence at Blue Martini Software, which went public in 2000, and later acquired by Red Prairie. His papers have over 26,000 citations and three of his papers are in the top 1,000 most-cited papers in Computer Science.

Stéphane Hamel, Digital Analytics Thought Leader, Immeria
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CWA Professional Development Units: 1 PDU

Stéphane Hamel is an experienced teacher and speaker who shares his passion for digital analytics. He has Twenty-five years of relevant expertise in online strategies, digital analytics and technologies. Acute knowledge of digital analytics concepts, instrumentation best practices and expert at turning data into insight using the right tools and concepts.

Stéphane has a proven track record of innovations: recognized as Most Influential Industry Contributor by the Digital Analytics Association (2013), Certified Digital Analyst (2010), Web Analytics Association Leadership and Technical Excellence Recognition (2009). Creator of the Digital Analytics Maturity Model (DAMM) (2009) and WASP (2006).

Krista Seiden, Analytics Advocate, Google
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CWA Professional Development Units: 0.5 PDU

Krista Seiden has seven years of experience specifically in digital marketing and analytics, leading optimization and analytics at companies like Adobe, The Apollo Group, and Google. During this time she has become an expert in analytics & optimization methodology, toolsets, and steering organizational mindset.

Krista stays active in the Digital Analytics community through her numerous speaking engagements, twitter, and her blog, Digital Debrief. She is also the co-chair for the San-Francisco chapter of DAA and volunteers as a mentor for the Analysis Exchange. She has been named the 2015 Most Influential Industry Contributor and the 2014 Digital Analytics Rising Star.  

Avinash Kaushik, Digital Marketing Evangelist, Google
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CWA Professional Development Units: 1 PDU

Avinash Kaushik is the Co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his blog, Occam's Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence. 


Joe Megibow, SVP, Chief Digital Officer, American Eagle
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CWA Professional Development Units: 1 PDU

Joe Megibow is the SVP/Chief Digital Officer at American Eagle Outfitters. In his role, Joe is responsible for digitally enabled customer experiences across all channels and touchpoints, including P&L responsibility for the American Eagle and Aerie direct businesses, omni-channel customer-facing technology, online marketing, analytics, and customer service. Megibow also currently serves as a DAA Board of Director.


Eric Feinberg, Senior Director, Product Strategy, Foresee by Answers
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CWA Professional Development Units: 1 PDU

Eric Feinberg works with product, delivery, sales and marketing teams to ensure Answers brings innovation and operational excellence to its offerings. Since joining Foresee in 2004, he has contributed to the organization's strategic growth, particularly providing leadership around mobile solutions.

Feinberg is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. 


Adam Greco, Senior Web Partner, Analytics Demystified
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CWA Professional Development Units: 1 PDU

Adam Greco is widely known for his ability to help companies maximize their use of web analytics technologies by conducting business requirements definition, mapping technology to requirements and designing the ideal solution to achieve business goals. In 2012, he published The Adobe SiteCatalyst Handbook, the first ever book on Adobe SiteCatalyst through Adobe press.

Adam's background includes expertise in the fields of online marketing, web design and CRM integration with web analytics. 


Pelin Thorogood, CEO, Anametrix
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CWA Professional Development Units: 1 PDU

Pelin Thorogood is a CMO turned CEO at Anametrix, a cloud-based analytics platform and company of Ensighten. Pelin's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success.

Pelin holds a B.S. in Operations Research, Masters in Engineering and multiple MBAs, all from Cornell University. She is currently the Executive-in-Residence for the Johnson Graduate School of Management at Cornell. She has twenty years of experience in the industry. 


Gary Angel, Principal & Partner, Ernst & Young
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CWA Professional Development Units: 1 PDU

Gary Angel manages Ernst & Young's Digital Analytics Center of Excellence. He leads consulting teams for Ernst & Young's largest enterprise clients. Over the past 10 years he has helped create a number of core methodologies for web and digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis. Gary's background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence that helps drive the practice to the leading-edge of online measurement.

Gary was named the DAA's 2012 Most Influential Industry Contributor of the Year. 


Justin Cutroni, Analytics Evangelist, Google
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CWA Professional Development Units: 1 PDU

Justin Cutroni has been consulting in the digital analytics field for over eight years. His core objectives in digital analytics are to help all businesses understand the value of data and how to improve their business using data. He has worked with executives who are used to doing business offline to help them understand how they can leverage digital analytics and online data to improve their business.

Justin has worked in many different industries with many different clients, such as: Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, Papa Johns and HomeAway. He was named the DAA's 2014 Most Influential Industry Contributor of the Year award winner.