Essential Series Courses
Which Course is Best for Me?
The DAA Essential Series include these courses:
Fundamentals of Digital Analytics
Whether you’re new to digital analytics, new to web management or just need to be sure you’re seeing the forest for the trees, this is the best resource to get you started with the business application of digital analytics. This one-day program is designed for marketers and analysts beginning the move from basic reporting towards influencing business change. In this course, you’ll learn the fundamental drivers of digital analytics, the role of analysts, qualities of effective analysts, key terminology, web metrics and key performance indicators, as well as the essentials of collaboration and generating support and buy-in while gaining your executive’s attention.
Applying Digital Analytics
This course is designed for marketers and analysts who have some experience with influencing business change and are now ready to move into reflective analysis that drives knowledge creation. This one-day program will help digital analytics professionals transition into thought leader roles within their organization. Building upon the Fundamentals of Digital Analytics, this course encourages participants to critically examine methods and metrics in ways appropriate for their specific business model. Learn how to effectively communicate analytical data, best practices for site and campaign design, and examine campaign performance standards from the CFO perspective using control groups and simple predictive models.
Meet Your Instructor
Anil Batra, Digital Marketing and Analytics Consultant
Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results.
Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com.
He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Save Time & Money by Bringing DAA Essential Series to Your Employees
The DAA Essential Series are now being offered exclusively to corporate members at your location allowing your company to save the time away from the office and travel money. DAA will provide the same, high-quality Essential Series training courses onsite at your company. You can choose whether you’d like the Fundamentals of Digital Analytics, Applying Digital Analytics, or both, and DAA will orient the courses to your business model. Minimum of 10 employees required per course.
For further details and pricing for an onsite workshop, please contact the membership office.
Contact the membership office to secure your corporate member seats.