Semphonic Announces Profiles in Analytics Event in Washington DC

Monday, January 09, 2012  


David McBride, Comcast’s Director of Business Intelligence, to Share Multi-Channel Strategies


Washington DC – January 12, 2012 – Semphonic, the world’s largest Web analytics consultancy, announced today the latest in a series of events in the Washington DC-based "Profiles in Analytics” series. Titled "Tapping the Power of Multi-Channel Customer Analysis,” this session will feature Comcast’s David McBride, Director of Business Intelligence.


On January 24th, McBride will discuss how Comcast is mining its multi-channel user data to develop a richer, deeper understanding of its customers and give them more of what they value.. The event will be held at the National Cable & Telecommunications Association in Washington, DC as part of the Web Managers Roundtable, and is being co-sponsored by Adobe and Siteworx.


"We’re real pleased that David is coming to Washington to share his insights and experiences. Much of what Comcast is doing in this area has a great deal of value to many of the non-profit associations, government agencies and media companies are part of the DC analytics community,” said Phil Kemelor, Semphonic’s VP of Strategic Analytics, who leads the company’s Washington, DC practice.


McBride will address the crucial issues in multi-channel customer analysis, including:


• How can customer analytics keep an organization focused on its fundamental goals?
• What are the main categories of analysis and when should one rely on each?
• What does the vendor landscape look like and who can help you get started?
• How can you convince management that customer level analytics should be a priority?


Attendees will leave with a wealth of ideas that they can start using right away to harness the power of customer analytics. Profiles in Analytics is an invitation-only event. To apply for an invitation and to register visit:


About Semphonic:

Semphonic is the world’s largest independent Web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, National Cancer Institute, Nokia, Genentech and Charles Schwab. Semphonic is also the driving force behind the premier web analytics conference, X Change.


Wes Yee