Socialmetrix officially arrives to Mexico
Wednesday, February 15, 2012
Posted by: Anne Powell
Social Media Analytics leading company opens a new office and continues its expansion and investment in the region
Mexico D.F., February 09th 2012 - Socialmetrix, the leading Social Media Analytics company in Latin America, today announced its regional expansion with the opening of a new office in Mexico, represented by Oscar Ruíz, local Country Manager.
The company has clients all over Latin America and United Estates, its solutions are focused on providing relevant, ready and easy to use information for serious decision making throughout the company´s value chain. Socialmetrix offers two innovative products in the market: Socialmetrix Echo, a fully customizable solution that monitors social networks, blogs, forums, reviews sites and traditional online media; and Socialmetrix Brands, a pre-defined platform that provides market information about main brands in the region (more 800).
Martín Enríquez, CEO at Socialmetrix, said: "We are happy to announce our official launch in the Mexican market; our office is strategically located and we have a local team of very qualified professionals. This big step will allow us reach a larger number of companies which need to monitor what is going on with their online reputation and help us make effective decisions.”
At the launch event Socialmetrix presented the "Candidates Report for 2012 Mexican Elections”. During two weeks the official Twitter account of 5 candidates were monitored and then analyzed which of them had better performance at the micro blogging network. Here are the results: Enrique Peña Nieto on first place with a total of 182. 194 mentions, followed by Josefina Vázquez Mota with 31.726 mentions, in third place Andrés Manuel López Obrador with 27.341 mentions, then fourth place for Ernesto Cordero with 19.608 mentions and finally, Santiago Creel Miranda with 35 mentions.
Besides, through the platform Socialmetrix Brands was released the report "Most popular Brands on the Web for Mexico, during January 2012”. For this study 400 most popular brands of the Mexican market were monitored along 5.100 information sources, obtaining more than 179.000 identified valid mentions. The results showed SONY in the first place with 9,41% of the mentions, followed by Televisa with a 9,20%, third place for ERICSSON with a 5,77%; in tenth is BlackBerry with a 2,83%.
Socialmetrix is the leading SaaS Social Media Analytics company in Latam. Its solutions are focused on providing Relevant, Ready and Easy to use information for effective decision making through all the company's value chain.
In 2011 Socialmetrix received Series A investment from A&N Media, part of DMGT, the largest and most traditional multimedia group in the UK. A&N Media made the decision to invest in Socialmetrix after having monitored its rapid growth in South America during the past two years.
Founded in 2008, Socialmetrix was awarded in several innovation competitions, for example in 2009 with a special mention from La Red Innova as one of the most innovative companies in Ibero America, and in 2010 the team was awarded as "2010 Endeavor Emerging Entrepreneurs of the Year"
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