Semphonic releases "Guide to Google Analytics for Non-Profits"

Wednesday, May 23, 2012  

NOVATO, CA - March 16, 2012 - Semphonic, the world's largest independent web analytics consultancy, has released its comprehensive 34 page Guide to Google Analytics for Non-Profits. The guide details how to use analytics to improve branding, boost donations, attract new members and engage volunteers.

The guidelines are based on the results of Semphonic's first X Change Analytics Non-Profit Challenge. The Challenge involved fifty of the industry's top web analysts who collaborated to solve real world digital challenges for two non profits: Oceana and United Way of the Bay Area. While targeted to non-profits, this guide provides unique tips that organizations across all verticals can implement.

In order to have a total picture of your online presence, you need to know the what, why and when of your user's experience. Once this data is collected, organization's need the tools to analyze, interpret, and strategize an action plan. This guide explores ways to use Google Analytics and other analytics tools that can be customized and explored based on your own tactical needs.

"The X Change Analytics Non-Profit Challenge was a great opportunity to gather real life conclusive results. Having sophisticated web analytics is absolutely necessary in understanding what your users are doing and to get a clear picture of your site performance. Then you need to know what to do with the findings. The point of measurement and analysis is about making better decisions and eliminating the processes that aren't working. This guide covers an array of ideas that can easily bring change and optimize a user's experience," said Phil Kemelor, VP, Strategic Analytics, Semphonic and the company's non-profit practice lead.

The rich collection of techniques, strategies and tactics covered in the guide include:

  1. How to Make it Easier to Donate Online
  2. Why Visitors and Visits are Not EqualIs
  3. Site Content Working for You?
  4. How to Build a Great Dashboard
  5. Five Ways to Get More Value from Search

A complimentary copy of "Semphonic's Guide to Google Analytics for Non-Profits" can be downloaded at

About Semphonic:

Semphonic is the world's largest independent web analytics consultancy, with headquarters in San Francisco and offices in Boston, New York, Washington, DC and Portland, OR and Berlin, Germany Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Non-profit clients include National Geographic, TIAA-CREF, Consumers Union, American Chemical Society, American Institute of Architects, American Society of Clinical Oncologists, The Biotechnology Industry Association and The American Chemical Society. Private sector and government clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Intuit, Merck and Turner Broadcasting.

Semphonic is also the driving force behind the premier web analytics conference, X Change.

For more information about Semphonic, please visit:
For more information about X Change, please visit: