Semphonic joins Ernst & Young LLP, expanding its digital measurement

Tuesday, April 02, 2013  

Ernst & Young LLP announced today that Semphonic, a leading digital measurement and data analytics consulting firm, has joined Ernst & Young in the U.S. Semphonic is focused on providing Fortune 500 clients with insights into complex customer interaction challenges they may face across the digital channel.

"Today’s announcement provides for a natural extension of Ernst & Young LLP’s analytics offerings,” said Andy Rusnak, principal and leader of Ernst & Young LLP’s Enterprise Intelligence group. "Together, we can offer an even deeper analytic capability that can be applied to predictive and prescriptive analytic challenges across multiple sectors. This comes at a pivotal time when companies are asking themselves how best to improve the performance of their digital channel. Semphonic adds deep experience into the complex website and mobile app customer interaction challenges our clients may face in developing and executing their digital channel strategy.”

 Semphonic, headquartered in Novato, California, was founded in 1997 and advises clients on customer segmentation and digital marketing.

"With the specialized skills and methods from Semphonic, Ernst & Young LLP can now work with clients to address the entire digital channel by using advanced statistical methods, proprietary methods to analyze digital behavioral data and advanced digital customer segmentation,” said Gary Angel, Semphonic president and chief technology officer, who will serve as a principal in Ernst & Young LLP’s Advisory Services Enterprise Intelligence practice. "The firm’s clients now have the ability to improve the efficiency of their digital marketing spend, as well as their website and mobile experiences, and drive integrated and offline personalization and targeting.”

Jim Sterne, founder of eMetrics Summit and chairman of the Digital Analytics Association, stated that Semphonic’s sharp focus on client success, while staying broadly informed on the vagaries of data proliferation has given them access to the latest tools, helped them create the most sought after techniques and allowed them to truly take a thought leadership position in the digital analytics industry. "Now, with Ernst & Young's resources, we can expect another step-change in marketing optimization efficiency and competitive edge sharpening,” he added.

Clearsight Advisors acted as financial advisor to Semphonic in the transaction.

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