Virtual Symposium 2020

May 19, 12:00 - 3:30 PM ET

Welcome to the DAA Virtual Symposium


Questions? Please contact us at membership@digitalanalyticsassociation.org if you have questions at any time during the Virtual Symposium.

SCHEDULE OF EVENTS (all times are EDT)

Tuesday, May 19, 2020


On-Demand Symposium Sessions in Education Portal with Live Q&A on Slack - 12:00 PM - 2:00 PM

Click here to watch the On-Demand Symposium Sessions below. Please note you will need to be logged into a DAA member account or free non-member account to access these sessions. Speakers are available for live Q&A between 12pm and 2pm on the DAA channel within Measure Slack.

  • AI in Marketing: A To-Do List by Jim Sterne

    Marketing professionals and digital analysts of all stripes need a destination, a map, and expert navigation to help acclimatize to how artificial intelligence is going to impact their world. Jim Sterne has an impressive track record looking over the horizon and telling the rest of us what to expect. He wrote his first book, “World Web Marketing:” in 1995. He wrote “Web Metrics” in 2002, He wrote “Artificial Intelligence for Marketing” in 2017. This time, he explains what to expect – and what to do about it. Learn about today’s branding necessities, new tools & new rules, the augmented marketer, staying relevant, and tomorrow’s ecommerce conundrum. Come see what the world of marketing looks like when everything is a screen, all your data has been traded away for a pittance, and marketers have new tools with which to make age-old mistakes. Marketing is about to get weird. Hang on!
     

  • Why Organizations Struggle with Digital Analytics (and How to Overcome the Struggle!) by Adam Greco, Search Discovery

    In this session, Adam Greco will walk through some of the reasons he has seen digital analytics implementations fail, and share some tips on how to avoid these issues. The content for this session is based upon two decades worth of Adam's experience.
     

  • Women in Analytics: Resources to Advance Your Skills on a Limited Budget by Anne Saylor

    Most analytics departments are being challenged to do more with less budget. This makes it more important than ever to seek out free or low-cost ways to continue to advance your analytics skills. This session will introduce you to quality resources for all levels that don’t break the bank. Come away with an actionable plan to use with yourself or your team, no matter what budget you’re working with.
     

  • The Seven Deadly Sins of Data Visualization by Randy Krum, InfoNewt

    No matter what design tool you use, there are seven deadly mistakes made consistently by both expert and novice data designers. When your visualization is False, Haphazard, Textual, Questionable, Confusing, Repetitive, or Verbose it’s highly likely that the audience will ignore your design, and you can severely hurt your credibility. A well designed, data visualization is easy to understand and much more likely to be remembered by the audience. This talk will explore examples of these top seven mistakes designers often make, and more importantly, offers design tips to overcome these common design blunders.
     

  • Multi Armed Bandits: Going Beyond A/B Testing by Matt Gershoff, Conductrics

    We will review the basics of Multi Armed Bandits and contrast it with the classic Neyman-Pearson approach to A/B Testing. You will learn: 1) what a multi-arm bandit is; 2) the basic outlines of the epsilon-greedy and Thompson sampling algorithms; and 3) what are the types of problems that might lend themselves to using these methods.
     

  • Managing M&E Disruption with Data by Amber Zaharchuk, Disney Media Distribution
  • While we have yet to see the full impact of the COVID-19 pandemic on any industry, those armed with data stand to respond best. The Media & Entertainment industry has been especially agile, meeting consumer demand for content and information in new and creative ways. In this session, we’ll examine the digital data that is driving M&E’s response to rapidly changing viewing habits.

Live Sessions on Zoom 2:00 PM - 3:30 PM

Please see your calendar invite for Zoom link.

Remarks from our Executive Director, Marilee Yorchak 2:00 PM

KEYNOTE: Bringing Data Science to Marketing: Why Is it So Hard? by Tim Wilson, Search Discovery 2:05 PM

A Message from Arun Bhattacharya, Product Marketing Director, Adobe Analytics


Interactive Breakouts - Round One 2:30 PM

Links to breakout meetings will be shared in the Zoom meeting chat and are also listed in your What to Know Before You Go guide.

  • Future of Analytics with James Robinson, The New York Times
  • Growing an Analytics Culture with Jim DeLash, GlaxoSmithKline
  • Data Governance with David McBride, Course5 Intelligence
  • A/B Testing with Baris Akyurek, autoTrader.ca
  • Data Storytelling with Zack Mazzoncini, Data Story Academy

Interactive Breakouts - Round Two 3:00 PM

Links to breakout meetings will be shared in the Zoom meeting chat and are also listed in your What to Know Before You Go guide.

  • Future of Analytics with Charles Davis, Blast Analytics & Marketing
  • Growing an Analytics Culture with Deanna Pagano, TD Ameritrade
  • Data Governance with Sharon Flynn, BMO
  • A/B Testing with Dylan Lewis, Intuit
  • Data Storytelling with Lea Pica

Closing Remarks from DAA Board Member David McBride 3:30 PM