DAA Education Team Looking for Volunteers for the Revamp of the Competency Model
The DAA is committed to understand the ongoing evolution of the components of a digital analyst’s job. In pursuit of this commitment, the DAA is currently revamping the Competency Model that was conducted and completed in 2014. The purpose of this study is to identify the most important competencies required of today's digital analysts. Results of the survey have been used, and will allow DAA to further expand member benefits related to professional development, such as its education programs and career development resources.
In order to successfully revamp the Competency Model, DAA needs you! We are looking for 5 to 10 additional subject matter experts (that's you!) consisting of digital analysts, both DAA members, non-members, representation from a variety of geographic regions, practice settings, diverse professional experiences, as well as experience levels (i.e. novice, intermediate, and expert).
The DAA Competency Model is the foundation of our education offerings. If you are selected to participate as a volunteer for the revamp, you will be in a pole position to set the path for our industry. It's imperative that you have the time to commit to this project.
If you are interested in being a vital part of this crucial revamp of the foundation of DAA education, please email Adrienne Segundo, DAA Education Manager at email@example.com with your interest and your CV or resume.
We will be accepting submissions for this volunteer opportunity until Friday, May 28th. If you have any questions on the process or want further information, please let us know.
Be sure to check out the 2014 version of the DAA Competency Model under DAA Career Resources for reference.
DAA Digital Implementation Task Force
The Implementation Task Force serves to maintain the integrity of our analytics set up and empower internal teams with the data they need to make informed business decisions.
Examples of work this task force does include maintaining our GA set up, GTM solution, UTM tracking, ensuring governance, visualizations/reports, and working together on developing cutting edge solutions through the use of programming languages.
Volunteering your talents to help with these efforts will connect you with other passionate members of the DAA, gain insider insights, as well as count toward CWA points. If interested, please email the chair, Garrett Mark Scott to get more information and details.
1 meeting per month and 2+ hours of time between meetings.
We are a group of over 350 tech-involved people, ranging from developers, through data scientists, to lawyers, trying to come up with the best ways to use tech in developing new solutions against the COVID-19 pandemic. Right now one of the biggest work threads we have is related to collection and processing of all the necessary data (from statistics to audio files) to support all the other projects and we could definitely use some support of the like minded data professionals. Visit https://project-athena-covid-19.web.app for details to and help!
DAA Chapters Volunteer OpportunityVolunteering with one of DAA’s 16 local chapters is a great way to give back to your community and network with other digital analytics professionals. Volunteers may assist Chapter Leaders with event planning, or volunteer to host or speak at a local event.
If you would like to volunteer with a local chapter, please contact the DAA Membership Team to be connected with the Chapter Leaders.
Join the DAA Education Task Force (2021 Initiatives)
DAA is recruiting for its Education Task Force! Would you like to make a meaningful contribution to our community, while growing your own skills and making some new networking connections? Below is a summary of this new opportunity, if you think it may be good fit then please reach out to DAA Education Manager, Adrienne Segundo.
Initial Duration: Annually
Looking for 6-10 individuals to serve this task-force.
Key Support Activities: content selection and review for webinars and other products, light copy development, education product testing, mapping resources for the DAA Self-Assessment, and review of any DAA education offerings prior to launch.
1-2 hours per week, mostly flexible scheduling
1-hour teleconference, monthly
We are pleased to invite current DAA members to volunteer for projects. We need your skills, passion, insight, and perspectives to build an energetic and diverse group of volunteers. If you're not yet a member, learn more about all the benefits of membership including volunteering.
DAA Women in Tech Maturity Model Task Force Opportunity
DAA is looking for volunteers to help analyze the Women in Tech Maturity Model (WiTMM) assessment results. The goal of this task force is to take the assessment results, analyze each individual's response, and assign next steps for the individual and/or organization based on these results. The objective of the WiTMM is to give participants an idea of where their organizations land on the model and help them advance levels accordingly, and the volunteers will work with our partner, DiverseIn, to help with this.
Initial Duration: 1-2 hours weekly
Looking for five individuals to serve this task force. Contact DAA's Community Manager, Erin Lambertz, if you're interested!
DAA – Self-Assessment Task Force Opportunity
The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market, in your current role, and for job roles to which you aspire.
The Framework in which the DAA Self-Assessment is linked to, defines the skills, knowledge, and abilities necessary to succeed in the field of digital analytics. The Competency Framework spans three experience levels (Entry-Level, Mid-Level, and Senior), and across two professional tracks (Analytical and Technical). The Framework can be used by digital analysts, their employers, HR professionals, and educators.
The Competency Framework is designed to benefit professionals, organizations, and the industry as a whole:
- Professionals: Identify your competencies and plan your career path.
- Organizations: Assess applicants against a standardized set of competencies.
- Industry: Establish consistency across all titles and positions in multiple sectors of the industry.
- Academic Institutions: Prepare students to enter the field of Data Analytics.
The Digital Analyst Self-Assessment needs to continuously be maintained. Meaning, as new tools, resources, and other educational offerings become available we need subject matter expert volunteers to help us link these tools, resources, and other educational offerings to the self-assessment tool task statements. Thus, users of this tool will continuously have renewed resources available for their lifelong learning.
If you are interested in assisting DAA with linking external tools, resources, and other educational offerings to the self-assessment tool, please email DAA's Education Manager, Adrienne Segundo.
5 – 10 hours over the duration of a few months.
DAA OneConference Planning Team Opportunity
Time commitment: About 1 hour per month initially, 2-3 hours per month leading up to the event.
If you would like to volunteer for this committee or have questions, please contact the DAA Events Team.
DAA Quantie Awards Volunteer Opportunity
The Quantie Awards are the preeminent awards ceremony in the digital analytics industry. We are now in the process of planning the fourth annual event (taking place in October 2021 during the DAA OneConference).
If you enjoy event planning, and improving a meaningful contest to recognize the best in our industry, you would be a great fit for our committee. The team works together to help establish the award categories, guidelines for entering, recruiting judges, marketing the competition, and planning the actual party itself.
This will be a year long commitment with a weekly phone conference call, supported by DAA staff and an existing, fun committee of DAA volunteers.
If you would like to volunteer for this committee or if you have questions, please contact the DAA Membership Team.
DAA Mentoring Program Opportunity
Seeking experienced professionals interested in participating in the DAA Mentoring Program as mentors. One mentoring relationship is recommended to last six months and you are welcome to continue in the program as long as you want, setting your own schedule for meetings with mentees and your own limits on number of mentees to take on at any given time. This is a member-driven program and mentoring connections are initiated by participants in the program.
- It will be the mentee’s responsibility to establish goals and will be the mentor’s responsibility to set expectations on what can be accomplished during the relationship.
- The mentor will be responsive to mentee questions in between scheduled meetings and make time to meet with the mentee regularly with the expectation of meeting for a total of at least one hour per month.
- The mentor will be respectful to the mentee by showing up to calls on time and giving advance notice if a call must be rescheduled.
Become a mentor and:
- Be recognized as a leader and teacher within the digital analytics industry.
- Gain a fresh perspective and learn from your mentee.
- Experience the rewarding feeling of empowering your fellow analysts.
- Earn CWA professional development units (PDUs) for participating.
If you would like to volunteer as a mentor or if you have questions, please email our team.
DAA Search SIG Opportunities
Seeking volunteers to help this new SIG (Special Interest Group) become a success. Specifically looking for help with:
- Webinar-style "Chat" planning
- Topic suggestions
- Production volunteers
- Develop new "101" type content
The new Search Special Interest Group (Search SIG) encompasses the entire search engine and performance marketing sector. Our founding members were formerly members of the Search Engine Marketing Professional Organization (SEMPO), now part of the DAA.
Search is an ever-changing landscape and over the past decade the role of search marketers has become multi-disciplined to include copywriting, analytics, coding, link building, social media, and much more. Whether organic or biddable - the industry has branched out into different specialties while remaining the foundational tool for all digital marketers.
The SIG has initial plans to migrate over some still-valuable Webinar and Research content, but collectively wants to start developing new and updated content on a regular basis with the DAA.
- It is our goal to continue to plan and host Webinar-style "Chats" and to make ourselves available to the community to discuss intermediate and advanced Search + measurement topics.
- We need to have someone lead this effort, and begin to put a calendar together
- We need topics and volunteers to produce content similar to the past chats found here: https://bit.ly/3axnF47 (SEMPO YouTube Channel - Chats)
- We also want to develop some current "101" type content for Search: Search Engines & Internal Search + Organic & Paid; and of course, Measurement!
If you are interested in participating, please join the Search SIG and contact us within the community. Specific questions can be addressed to Chris Boggs.
2-5 hours per month, with additional time (as available) invested during planning and ramp-up of the SIG.
Call for Papers!
Applied Marketing Analytics Journal has announced a call for papers for an upcoming special issue on Innovative Methods to measure Digital Marketing Analytics. Submit your paper by the June 3, 2021 deadline. Details here.