DAA Webcast Series: 2010 Archives

DAA Webcast Series: Practical Social Media Measurement & Analytics with Unica

Thursday, June 10, 2010
12:00pm Eastern
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Combine social media monitoring with web analytics to improve your chance at social media success.

Lauren Vargas
Lauren Vargas
Community Relations
Manager, Radian6
Unica Akin Arikan
Akin Arikan
Director of Product
Strategy, Unica

Measuring social media success is a coin with two faces:

  1. • What participants say about you outside of your website/sphere of influence.
  2. • How your social media presence – through your website, Facebook, Twitter, ad campaigns, etc. – influences behavior.

Neither web analytics nor social media monitoring in isolation from each other would be able to bring together these two faces of the coin. That is why it is so critical to combine and integrate analysis from both sources.

This unique event brings together leaders from social media monitoring (Lauren Vargas from Radian6) and web analytics (Akin Arikan from Unica). Tune in to learn:

  1. • A practical framework for social media measurement that helps you avoid analysis paralysis.
  2. • The why and how of combining social media monitoring with web analytics.
  3. • How to go beyond social media analytics to increasing viral reach and social relationship success.

The Advantages of Raw Data

WebTrekkThursday, April 22, 2010
11:00am ET / 8:00 am PT
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With the raw data, web analytics just got simpler and more powerful.

  • • Retroactive segmentation.
  • • Retroactive process funnels.
  • • No sampling.
  • • Custom metrics.
  • • Adding any metric you want to your analyses.
  • • Drilldown, slice & dice your data as you wish.

WebTrekkThe ability to customize your reporting & analyses to you and your business' needs is a whole lot easier when you are dealing with the raw data.

When it comes to the tough & specific questions, you would be glad to have the raw data at your fingertips. Please join Webtrekk CEO & Founder, Christian Sauer, as he introduces some of the possibilities of Web Analytics with Raw Data.

Berlin-based Webtrekk offers the world's fastest real time segmentation engine on the web analytics market today with Webtrekk Q3. Using the raw data, Q3 offers a flexible and dynamic web analytics solution with features such as retroactive segmentation, heatmaps, 300 custom parameters, custom metrics and raw data import & export. Webtrekk GmbH clients include among others BILD.de, Esprit, Tommy Hilfiger, Unilever, Allianz, Map 24, Heinrich Bauer Verlag, and DIE ZEIT.

Top 5 Changes to Search Marketing Analytics for 2010

When: Thursday, February 18, 2010
Time: 12:00 PM ET / 9:00 AM PT
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UnicaJoin SEM practitioners from Marcel Media and Unica's specialists in this webcast to keep pace with the unstoppable innovation in search engine marketing and the related analytics.

New capabilities offered by the search engines today have expanded the web of possibilities into mobile, social, and other types of PPC ads.

Web analysts tasked with optimizing their company's pay-per-click (PPC) vs. natural search have a complex set of questions to weigh. Tune into this webcast for advice from the front-lines on SEM optimization with web and other kinds of analytics tools.

In this webcast you will learn:

  1. Top 5 changes with search marketing in 2010 that you should be aware of
  2. • Analytics methods for optimizing new types of search, e.g. the real time web, mobile, etc.
  3. • Top DOs and DONTs for helping your colleagues increase returns from PPC


  • Kristin Philbin, Search Specialist at Unica's customer Marcel Media, the online and interactive marketing firm
  • Penny Coupland, Search Specialist at Unica with years of hands-on experience
  • Akin Arikan, Interactive Marketing Evangelist at Unica

DAA Webcast Series: The Future of Web Analytics is Here…

When: Wednesday, January 13, 2010
Time: 12:00 PM ET / 9:00 AM PT
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Theresults are in for the annual DAA Outlook survey… and you might be surprised to learn what the future holds for the industry! Is spending going to continue to decline, or is there hope on the horizon? Will viral marketing change the game, or will mobile media be the focus in 2010?

We surveyed over 600 web analytics end-users in order to get a pulse on where they see the industry heading in 2010. Now you can see their responses, with in-depthanalysis from a panel of experts, in this exciting new webcast on January 13.

Get the answers to your most pressing business questions:

  • • What social media measurement investments do you need to make?
  • • How are others in your industry using web analytics to gain a competitive advantage?
  • • What are they doing to deal with the challenges in today's economy?
  • • How do current trends stack up to last year's survey results?

Whether you're in the business of web analytics, digital marketing, or part of any organization with online initiatives, you'll want to take part in this groundbreaking webcast. So find out tomorrow's trends today—join this webcast and learn how to make 2010 the best year yet.