Webinars

DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Also see our on-demand Thought Leader Conversations here.


On Demand Webinars:
 

Customer Journey Analytics: Why Interactivity Is the Difference Between Success and Failure in an Analytics Solution

Date: Wednesday, November 6, 2019
Time: 1:00 pm EST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU  

Does your organization understand the omnichannel journeys its customers are taking with the brand? Are you able to deliver critical insights that improve the customer experience in the moments that matter? Delivering seamless and personalized experiences across the customer journey has the potential not only to increase customer satisfaction by upwards of 20%, but also lift revenue by up to 15% while lowering the costs by as much as 20%.

In this webinar, Nate Smith, Group Product Marketing Manager for Adobe Analytics, shows that the real challenge to creating compelling customer experiences isn’t collecting more data. It’s a lack of timely insight available to decision makers and systems of action. Interactive interrogation of the data, not just visualization, enables you to explore and internalize the customer journey in real-time, so opportunities aren’t lost in long reporting queues.

In this webinar, you’ll learn how to:

  • Derive actionable insights from a combination of offline and online engagement data in a matter of minutes, instead of hours, days, or even weeks.
  • Eliminate manual or repetitive workloads and tasks through data standardization and curated line-of-business analytics environments.
  • Reduce the countless hours spent in data translation through automated data preparation and democratized data access.

About the Speaker:


Nate Smith is the Group Product Marketing Manager for Adobe Analytics. In his role, Nate oversees strategic marketing for Adobe Analytics and ensures the success of ongoing product releases. He has been involved in digital marketing for 15 years and holds a BS in Information Systems and an MBA from Brigham Young University.

Experience Level: Intermediate



CX Analytics – How to Move from "What" to "Why"

Date: Wednesday, October 30, 2019
Time: 1:00 pm EST
View the On Demand Webinar Members and Non-Members
CWA Professional Development Units: 1 PDU

Join us as Steven Perry, Founder and President of Pereion Solutions, and Adrienne Hartman, a passionate marketing technologist with over 20 years' experience growing and building teams to achieve business results, share how DAA registrants can learn how to apply advanced CX analytics, such as Acoustic Experience Analytics (AKA Tealeaf), to move beyond traditional web analytics, gaining deeper insights and better understanding the needs of customers across all digital journeys. By implementing CX analytics, businesses can answer and understand how and why customer behave and achieve actionable insights that can used to improve customer experiences, reduce struggle, maximize digital business performance and increase ROI.

Upon completion of this program, participants will understand:

  1. How to move beyond traditional web analytics to understand why and how users interact with digital properties rather than the properties themselves
  2. Realize the rich customer data and insights that CX analytics can uncover
  3. How to apply CX analytics and leverage specific use cases, using Acoustic Experience Analytics, to help improve digital intelligence and create actionable insights
  4. Recognize the business value of CX analytics, like Acoustic Experience Analytics, through the customer's eyes

About the Speakers

 

Steven Perry is the President and Founder of Pereion Solutions which specializes in CX analytics and offers solutions and consulting services that help digital businesses optimize and deliver exceptional customer experiences by applying advanced customer analytics. Prior to Pereion Solutions, Steve spent 25 years at IBM in a variety of sales and marketing positions.



 

 

Adrienne Hartman is a passionate marketing technologist with over 20 years' experience growing and building teams to achieve business results. As Director of Ecommerce & Campaign Sales at J. J. Keller & Associates, she leads the team responsible for digital marketing, ecommerce platform, creative, content, UX, support and direct sales.



 

Experience Level: Intermediate

Use Your Data to Become More Customer-Centric

Date: Wednesday, September 25, 2019
Time: 12:00 pm EST / 9:00 AM PST
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1 PDU
 

While many of the world’s largest brands are reaping the rewards of digitally transforming their businesses, they’ve no doubt had to deal with organizational challenges. In this webinar, learn how three pillars — data, KPIs, and organization — can empower your organization to make better, more customer-centric decisions.

We'll share learnings from Adobe's data transformation to help your organization become more customer-centric. 


About the Speakers

 

Aini Sun, Senior Analyst at Adobe
Aini Sun, Senior Digital Analyst at Adobe, specializes in digital transformation and is a subject matter expert in organizational practices.


 

Nathalie Tadena, Associate Digital Strategist at Adobe
Nathalie Tadena, Associate Digital Strategist at Adobe, advises customers across industries on building experience-driven businesses.



Experience Level: Advanced

Essentials Series Online – Applying Digital Analytics – Preview Webinar

Date: Wednesday, September 04, 2019
Time: 1:00 pm ET / 10:00 am PT
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 0.5 PDU

DAA is excited to announce the launch of the second course in the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program, and is only offered once a year.
In this webinar, Anil Batra, Co-Founder of Optizent, will discuss what the Applying Digital Analytics course will consist of. The LIVE, online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an online class, thus allowing students access to a SME for Q & A and/or class discussion. You will learn key competencies, knowledge, and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.
This course picks up where Fundamentals in Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.

Here’s what you’ll learn:

  • Assess the Digital Analytics maturity of their organization
  • Distribute and communicate Web analytics data to create a data driven culture
  • Improve campaign performance and profitability – Display, Email, SEM, and Social media
  • Incrementally fine tune the website to create better customer experience and performance
  • Conduct A/B testing

Experience Level: Intermediate

DAA Cookbook Webinar: Analytics Tag Audit and Governance Best Practices

Featuring: Jayashree Jaimadhu, Web Analytics Consultant, Nabler Web Solutions and Lovely Singh, Web Analytics Consultant, Nabler Web Solutions
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Jayashree Jaimadhu and Lovely Singh present a 30 minute webinar on following best practices to implement tags on your website and ensure the data collection using Adobe Analytics/Google Analytics.

After this presentation, you will know:

  1. Improved accuracy in clickstream data collection
  2. Increased confidence in data
  3. Standardized tagging structure
  4. Reduction in time spent on quality checks and re-tagging

Experience Level: Intermediate

DAA Cookbook Webinar: Session Replay Analytics Integration

Featuring: Adam Greco, Senior Partner, Analytics Demystified
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Digital analytics tools like Adobe and Google Analytics can do amazing things. Session Replay tools allow you to "watch" people using your website and provide different types of data. While both are great, the combination of the two creates some real synergistic effects. In this session we will explore the use cases and step-by-step instructions for this type of integration.

After this presentation, you will know:

  1. What are digital analytics tools good at
  2. What are session replay tools good at
  3. How does the integration of digital analytics and session reply tools increase analysis opportunities

Experience Level: Entry, Intermediate, Analytics Consumer

How to Survive the Coming Data Privacy Tsunami

Featuring: Kristina Podnar, Digital Policy Innovator
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

Kristina discusses how, just as we have gotten used to the idea that the EU’s General Data Protection Regulation (GDPR) is a fact of life and have made modifications in our data collection procedures, the Brazil General Data Protection Law (LGDP), the California Consumer Privacy Act (CCPA), and waves of proposed new data privacy laws are swirling in the calm forewarning of a privacy tsunami heading our way. In the middle of such deep acronym swirls, it could be easy to be overwhelmed. However, all the privacy regulations share a number of commonalities and by learning how to address these now, you will be on high ground as the waves begin to pound.

After attending this webinar you will:

  1. Understand how to create a program around data privacy regulations, rather than individually respond to one-of laws or regulations
  2. Describe the 8 key data management practices required in each organization in order to address existing and upcoming data privacy regulations
  3. Share the types of questions that should be asked in the organization in order to drive smart digital data practices with data privacy regulations in mind
  4. Recognize what – as an individual – I can do in my organization to support sound data privacy practices

Kristina Podnar is a digital policy innovator. For over two decades, she has worked with some of the most high-profile companies in the world and has helped them see policies as opportunities to free the organization from uncertainty, risk, and internal confusion. Kristina has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute). Her book, The Power of Digital Policy is now available on Amazon and through other booksellers.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Stop Fixing Your Media Analytics: How to Align Facebook Ads & Google Campaign Manager with Your Digital Analytics Platform

Featuring: Anne Saylor, Senior Client Strategist at Claravine
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 1.0 PDU

Many companies do not execute detailed tracking for their social media and display campaigns due to the amount of effort it takes to individually tag each ad. They may use a generic tag or rely on referring URLs only to identify social traffic. This makes it hard to tie post-click web behavior to specific creatives, ads, and campaigns, which in turn makes it difficult to perform detailed analysis on which campaigns are truly succeeding or failing.

In this webinar, Anne Saylor shares the steps media analytics teams can take to drastically reduce time spent tracking media campaigns through automated data governance. Specifically, Anne addresses how to pull data from Facebook Ads Manager and Google Marketing Platform, automatically append data to URLs, as well as send detailed campaign data from Facebook, Google, and other platforms to classifications within Adobe Analytics, or custom data import fields within Google Analytics.

After attending this webinar you will:

  1. Common roadblocks to effective social media and display analytics
  2. Steps to automate data governance for these channels
  3. How these steps should translate to richer analytics and improved productivity

Anne Saylor is an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Essentials Series Online – Fundamentals of Digital Analytics – Launch

Featuring: Anil Batra, Digital Marketing and Analytics Professional
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 0.5 PDU

DAA is excited to announce the launch of the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program.

In this webinar, Anil Batra, Co-Founder of Optizent, will discuss what the Fundamentals of Digital Analytics course will consist of. The LIVE, online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an online class, thus allowing students access to a SME for Q & A and/or class discussion. You will learn key competencies, knowledge, and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.

Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics.

In the Fundamentals of Digital Analytics you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics

Anil Batra is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.

He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trained several Marketing and Analytics folks in his past nine years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences, as well as his blog.

He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau, and Social Media courses. Anil has served on the Board of the Digital Analytics Association and was instrumental in bringing the first Digital Analytics Symposium to Seattle. Anil is the co-founder of Optizent, a Digital Marketing and Analytics consulting company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Standardizing Your Analytics Implementation to Support Multi-Brand Businesses

Featuring: Meredith Walter, Digital Marketing, Stanley Black and Decker
View the On Demand Webinar (Members & Non-Members)
CWA Professional Development Units: 0.5 PDU

Juggling multiple websites and struggling to remember where each one stands on the analytics ladder? In this webinar, Meredith discusses how to drive efficiencies, balance priorities, and drive results for organizations that have to balance multiple sites or domains. Leave with an understanding of how to normalize implementations across sites, establish configurations and identify opportunities for improvement.

After attending this webinar you will:

  1. Audit your current analytics implementation with an overarching view of where each site stands
  2. Document standardizations so they can easily apply to existing or new sites
  3. Maintain your configuration for data quality and governance

Meredith Walter is responsible for web analytics across multiple brands at Stanley Black & Decker. In this capacity, she is responsible for designing and executing strategies spanning channels as well as serving as an internal evangelist for data analytics.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

How Solid Is Your Foundation? A Webinar on Data Layer Structure

Featuring: Wayne Wyatt, Partner at Traho
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

Your data layer should serve as the foundation of your implementation and analysis program. Inaccurate data collection can cause misleading reporting and incorrect decision making. With a solid foundation, you can make sound data-informed decisions and get the most lift from your conversion rate optimization program. In this webinar, we will discover why we need a data layer, how to implement one, why standardization is important, and learn advanced techniques you can deploy in your organization to ensure accurate and complete data collection.

After attending this webinar you will:

  1. Understand what a data layer is, and why is it so important to have.
  2. Ensure their data layer is accurate and analytics are properly being collected.
  3. Understand why standardization matters in data layers and data collection.
  4. Learn about advanced techniques to control data going into your data layer.

Wayne has been professionally involved with digital media since 1998. Wayne is a proponent of tag management systems and data layers. He has worked on over 500 Adobe Analytics implementations, dozens of Adobe Target implementations, and has lead analytics and optimization programs at multiple corporations. Wayne is currently a Partner at Traho, a digital analytics consulting and conversion rate optimization firm, where he specializes in data strategy and implementation.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Mobile App Analytics: Tips and Best Practices

Featuring: Mai Alowaish, Anatytics Consultant for Blast Analytics & Marketing
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 1.0 PDU

In this webinar, Mai Alowaish shows how analytics data within your mobile app goes beyond just downloads and screen views. Visitors usage habits change by device, so it's important to see how your customers use your app, and not assume that your web marketing and optimization strategies automatically apply for your app.

Mobile app analytics has quickly become just as important as web analytics with app downloads reaching over 100 billion, and by 2020 app stores and in-app advertising revenues are forecasted to reach nearly $189 billion dollars.

This session will provide a high-level overview of app analytics, tools, and platforms, and will focus on formulating the analytics strategy for mobile apps, as well as provide resources for additional learning.

Upon completion of this webinar, you will be able to:

  1. Formulate an App Analytics strategy to understand the customer journey across platforms.
  2. Explore Tools and Platforms for mobile app tagging and analytics.
  3. Test & Troubleshoot app analytics implementations.
  4. Utilize additional Tips and best practices in App Implementations.

Mai Alowaish is an Analytics Consultant at Blast Analytics & Marketing, specializing in implementing complex analytics configurations for websites and mobile apps. Mai has over a decade of experience in working with Digital Analytics and eCommerce applications, and has done several cross device analytics implementations for international retailers and service companies such as Hertz, VF Corporation, and Weight Watchers. She holds a Master’s Degree from Northwestern University in Information Systems with an emphasis on Internet and Database Systems.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Building a Bridge from Analytics to Data Science webinar

Featuring: Jim Sterne, President, Producer Marketing Analytics Summit and Director Emeritus Digital Analytics Association and Ian Thomas, Chief Data Officer, Publicis Spine
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1.0 PDU

This DAA sponsored webinar will give an introduction to DAA’s Building a Bridge from Analytics to Data Science short course, launching on Thursday, March 28th.

This webinar will be specifically aimed at existing Digital Analysts. Understanding that you may not want to become a Data Scientist, but that you will need to work with (or even manage) Data Scientists, and need to have a firm understanding of how the roles are differentiated.

We understand that wanting to grow your Data Science skills means many things to many people – better stats knowledge, programmatic data manipulation (data wrangling), modeling etc. This DAA webinar, will give brief insight that will be further expanded in the short course, helping you to understand how Data Science differs from Analytics.

In the Building a Bridge from Analytics to Data Science webinar you will get an introduction to:

  • What Data Science is/Definition of Data Science
  • How Data Science is different from Analytics
  • How to get started with Data Science

Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, "Artificial Intelligence for Marketing: Practical Applications" (Wiley, August, 2017).

Ian Thomas has been involved in data analytics and digital marketing for almost twenty years. In 2000 he co-founded WebAbacus, one of the UK’s first web analytics firms, working with major brands and media agencies to define the online ad campaign and web behavior measurement space, and delivering some of the industry’s first ever cross-channel campaign analysis and attribution projects.

In 2006 Ian joined Microsoft in Seattle to deliver web analytics tools for the Microsoft Advertising business. During the next five years, he built a data platform to understand and predict ad monetization across Microsoft’s major online properties, including Bing, MSN, Outlook.com and Xbox Live, as well as third-party content partner sites. Ian delivered a string of innovations that helped senior leadership within the company boil down the complexities of online advertising and make impactful decisions on how to run the business.

Since 2012, Ian has held a leadership role in Microsoft’s Customer Data & Analytics group, running a multidisciplinary team that is responsible for delivering multichannel digital marketing and CRM campaigns for the Xbox, Windows, Bing and Surface brands, targeted from a customer database with over 2B profiles with hundreds of attributes. His team is pioneering the use of Machine Learning & AI to deliver significantly improved campaign ROI through predictive segment generation and model-driven campaign analysis.

Ian is an accomplished public speaker and writer and is on the board of the Digital Analytics Association. He maintains a blog about marketing analytics and AI at liesdamnedlies.com and has also published articles with the Journal of Applied Marketing Analytics. You can follow him on Twitter at @ian_thomas.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Keys to a Best-in-Class Adobe Analytics Classification Process

Featuring: Anne Saylor, Senior Client Strategist, Claravine
View the On Demand Webinar (Members and Non-Members)
CWA Professional Development Units: 1.0 PDU

In this webinar, Anne Saylor will show attendees how leading companies create structure and process to support clean and complete Adobe Analytics classification data. More than just a technical effort, this involves a great communication strategy among teams, a structured rollout, and a long-term view of maintenance efforts. Come away with actions you can take at your own company to improve the accuracy and timeliness of your classification data.

Upon completion of this program, participants will be able to:

  1. how leading brands design and implement consistent classifications in Adobe
  2. the steps to ensure alignment and conformity across teams and channels
  3. how to translate richer classification data into improved decision-making and marketing ROI

Anne Saylor is a Senior Client Strategist at Claravine, and an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as a Senior Client Strategist at Claravine, Anne was an analytics consultant for an agency and an analytics architect at Hilton Worldwide, where she was responsible for installing data governance best practices across a global organization.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

The Conscious Critique: 6 Simple Steps to Giving Powerful Constructive Feedback

Featuring: Lea Pica, Seasoned Digital Analytics Practitioner, Social Media Marketer and Blogger
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Lea Pica presents, The Conscious Critique: 6 Simple Steps to Giving Powerful Constructive Feedback. Giving and receiving feedback is integral to our roles as analysts and marketers, and yet, HOW we deliver that feedback can make or break communication, especially during live presentations. Your well-intentioned input can quickly degrade into destructive criticism without you even realizing it.

Often, the rapport that’s built outside of the conference room can dramatically happen inside of the conference room on presentation day due to hidden cognitive biases. And with sites like WTFViz creating a public lynch mob mentality, kind and productive communication is needed more than ever in our corporate environments.

Upon completion of this program, participants will be able to:

Using Lea's "Conscious Critique" method based in Non-Violent Communication, you’ll become a mindful member of your organization and the global data community.

  1. How to understand the biggest pitfalls of so-called “constructive” criticism.
  2. The most important thing you can do to keep the peace when you’re asked for input.
  3. To prevent hidden psychological principles and cognitive biases from working against you.
  4. To leverage a simple 6-step method for delivering feedback that makes them WANT to use it.

Lea Pica teaches data storytelling to thousands of digital analysts and marketers, hosts the popular Present Beyond Measure® Show Podcast, and blogs at LeaPica.com. She is the creator of the PICA Protocol™, a practical prescription for delivering data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.

Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential.

She has headlined conferences such as Digital Summit, Microsoft OneAnalyst, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, Web Analytics Wednesday, and eMetrics.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry

DAA Cookbook Webinar: From Volume to Value, the Ecommerce Metrics that Matter

Featuring: Casey Carey, Head of Product Marketing of Marketo, Adobe
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Moving beyond basic volume metrics (visitors, orders, and revenue) is a critical step in ensuring long-term profitability and growth of the business. Effectively implementing value-based metrics enables the business to strategically align all the businesses’ core functions, drive more impactful optimization initiatives, provide deeper insight to the opportunities and drivers of the business.

Upon watching this recording, you will be able to:

  1. Calculate product net sales and contribution margin
  2. Estimate customer life-time value
  3. And implement a value-based segmentation using customer lifecycle cohorts

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

DAA Webinar | GA + CRM + GTM = Deep Insights --> No Developer Required

Featuring: Anil Batra, Digital Marketing and Analytics Professional
View the On Demand Webinar (Members Only)
CWA Professional Development Units: 0.5 PDU

Upon completion of this program, participants will be able to:

  1. Learn how to integrate CRM data with Google Analytics using Google Tag Manager
  2. Learn how to drive insights based on the CRM data
  3. Learn how to create Adwords retargeting based on CRM data

Anil Batra is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trainedseveral Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington, and Bellevue College, and has had speaking engagements at various conferences, as well as his blog.He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau, and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums. Anil is the co-founder of Optizent, a Digital Marketing and Analytics consulting company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry

Google Analytics Intelligence: Turn Simple Questions into Powerful Answers


Featuring: Neha Bansal, Product Manager for Google Analytics
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Today there’s very little technology at Google that isn’t using Artificial Intelligence and Machine Learning. AI is reinventing existing Google products, from Maps to YouTube, and it’s powering new experiences. Google Analytics is no different.

Analytics Intelligence, a set of features in Google Analytics, uses machine learning to help you better understand and act on your Analytics data. Intelligence can help you get insights at your fingertips, surface new opportunities through automated insights, show spikes or drops in metrics like revenue or session duration, and alert you on data that may need further investigation.

Join us for a webinar led by Neha Bansal, Product Manager for Google Analytics, to learn more about Intelligence and how you can get started with it today. Neha will cover how Analytics Intelligence:

  • Surfaces quick answers from your data using natural language
  • Use the power of machine learning to ask 'Why' questions that enable data diagnosis
  • Provides automated insights, including anomaly detection, using the power of AI

If you haven't already, please let us know what you thought about the presentation and complete this short survey here. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

If You're Not Doing Segmentation, You’re Not Doing Digital Analytics


Featuring: Gary Angel, CEO and Founder of Digital Mortar
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 1.0 PDU

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every significant digital analytics activity – from reporting and success measurement, to marketing optimization, to customer experience improvement. In this short webinar, intended as a entrée to the DAA’s Segmentation short course, we’ll cover basic segmentation concepts, show how they apply to digital, and introduce some of the most interesting aspects of segmentation in digital analytics.

By the end of this webinar, you will be able to:

  • Understand the underlying causes behind marketing data inaccuracy
  • Learn how to ensure consistent, richer tracking of campaign results across channels and teams
  • Learn how to translate richer insights into improved marketing and ad/content performance

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

DAA Cookbook Webinar: Your First CRO Analysis

Featuring: Ram Kishore Pasupathi, Senior Consultant, Nabler
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Get started with your maiden conversion rate optimization analysis. A simple and easy approach to identify the key drop off points on your site and arrive at an appropriate hypothesis with confidence.

Upon completion of this program, participants will be able to:

  • Interpret the data from an analytics tool
  • Enable users to undergo the best converting route on the site
  • Improve the site’s conversion rate and engagement rate
  • Add, remove, and modify critical contents on the site

If you haven't already, please let us know what you thought about the presentation and complete this short survey. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Entry-Intermediate

How To Improve Marketing ROI Through Better Campaign Tracking


Featuring: Anne Saylor, Senior Client Strategist at Claravine
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

In this webinar, Anne Saylor walks through marketing data quality best practices that helped a Fortune 500 brand better track campaign performance, resulting in richer insights, better decisions, and improved ad performance. Included in the webinar are the steps the organization took to ensure consistent tracking of campaigns across teams and marketing channels.

By the end of this webinar, you will be able to:

  • Understand the underlying causes behind marketing data inaccuracy
  • Learn how to ensure consistent, richer tracking of campaign results across channels and teams
  • Learn how to translate richer insights into improved marketing and ad/content performance

If you haven't already, please let us know what you thought about the presentation and complete this short survey. We appreciate your feedback!

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Have You Mastered Campaign Management Yet?


Featuring: Bob Selfridge, CEO & Founder at TMMData
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Even with all the advances in digital marketing technology, comprehensive, reliable cross-channel attribution and campaign evaluation remains elusive for many organizations and agencies. Learn how leading global marketing teams at companies like Sony, Accenture, Comcast, and FedEx are moving away from wrangling a disjointed martech stack and on to Master Campaign Management.

 

In this session, you will learn:

  • Best practices for comprehensive campaign evaluation by blending data produced from touchpoints throughout a customer’s experience
  • How to ensure reliable cross-channel attribution by enabling best in class marketing automation
  • Ways to reclaim tracking data that slips through the cracks using a “post-classification” processes for completed campaigns

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

From Experiments to Experiences: How to Adopt Personalization at Your Organization


Featuring: Praveen Krishnan, Senior Product Manager for Google Optimize
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5

Customer journeys are more complex than ever. With customers engaging across different devices and through new channels, there’s been an explosion in the number of marketing touchpoints for brands. Marketers are gaining more and more real-time insights, but struggle to take action and deliver the right site experience to the right customer.

Why your business needs to deliver custom site experiences.

This webinar will cover :

  • How to uncover valuable insights with Google Analytics — and put them into action with Optimize
  • How to build a custom experience and reach the users you want to reach, in just a few clicks
  • How companies like Spotify and Mango are using Optimize to create better customer experiences

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Experience Level: Intermediate

Building a Bridge to Data Science


Featuring: Jim Sterne, Founder, eMetrics Summit, and Ian Thomas, Data & Analytics leader, Digital Marketing Data Science & Operations for Microsoft
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

As an analyst, your job is to wrangle data into telling a story that will drive a business decision – a description that also applies to Data Science. So now you’re wondering if you should just go ahead and call yourself a Data Scientist, or whether there are additional skills you should be developing. In this webinar, Ian and Jim outline how the DAA thinks about Data Science and explore its overlap with Digital Analytics. Whether you are, work with, or would like to become a data scientist, you'll learn what the role entails, how much of it you're already doing and how to identify the right role for yourself. “It's a spectrum of skills,” says Jim. “If you're a unicorn, you can do everything; the rest of us need to determine where our talents are best applied.” Ian views the role through the lens of process. “Each of the seven steps of turning data into action require different knowledge and proficiencies. Deciphering business goals and working with stakeholders is quite different from building and fine-tuning complex predictive models.” Together, they describe the capabilities a modern organization needs to wring the most out of data, helping you understand where you can best contribute and grow within this ecosystem.

Experience Level: Intermediate

How to use Predictive CLV data for web analysis


Featuring: Abhinav Sharma, Solutions Consultant at Adobe
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Customer Lifetime Value (CLV) is a monetary value that shows the amount of revenue a customer will provide the business over a lifetime of their relationship. Predictive CLV is calculated using business specific regression models that are applied to similar cohorts of users. Based on existing data for historical users you can predict behavior of new users to your business. We integrate predictive CLV data into our analytics platform such that we can analyze website interaction patterns of users with different level of projected CLV. The CLV data is calculated as a monetary amount.

Learning Objectives:

  1. Learn how to effectively integrate CLV data in your analytics platform
  2. Learn how to bucket CLV categories for effective targeting and re-marketing campaigns
  3. Identify Which products do customers with a low lifetime value tend to research on your site

 

Experience Level: Intermediate

Data is Beautiful: Visualize and Share Results Easily with Google Data Studio

Featuring: Mary Pishny, Product Manager on Google Data Studio

View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 0.5 PDU

Learn how Data Studio can help you communicate better with data without having to spend hours creating charts and graphs from scratch. Easily take data from popular sources like AdWords, Analytics, and BigQuery as well as other custom data sources and create customized, interactive, and beautiful reports. Give your teams and clients access to an evergreen set of metrics to autonomously determine progress towards daily, weekly, monthly, and quarterly goals.

In this webinar, you’ll learn:

  • Transform your data. Put all your data to work in one shareable space.
  • Build engaging reports and dashboards.
  • Empower your team with access to the numbers as they need them.
  • Work together from anywhere as you share reports on Google Drive.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

Data Storytelling


Featuring: Tim Degner, Graphic Designer for Nike
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 1 PDU

During on demand session, Tim Degner explores the endless design solutions for displaying and interrupting data. He utilizes one data set with 35+ unique approaches to visually represent the information. Tim also explores layering in relevant contextual data to help audiences better understand the whole picture. Lastly he explains his process and methods for creating these designs. Tim has over 13 years of experience in design, brand strategy & consumer insights.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.

How to Apply for the Job You Really Want… and Sell Yourself


Featuring: Aimee Bos, Director, Analytics Strategy, Blast Analytics & Marketing
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 1 PDU

Whether you're looking to change your career, or advance within your existing career, this webinar will show you the kind of jobs you should really be reaching for, and how to sell yourself to get them. With over 15 years of experience working in STEM, and building teams, Aimee Bos has first-hand knowledge of what it takes for women to stand out during the interview process.

This webinar covers how to:

  1. Apply for advances job opportunities
  2. Match your skills with the job description
  3. Better sell yourself
  4. How the DAA Mentoring Program can help

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar - Creating a Digital Analytics Data Collection Guide

hristine FreyFeaturing: Rémy Balangué, eCommerce Market Manager at AT Internet
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Rémy Balangué presents a 30 minute webinar on how to create a digital analytics data collection guide. Before starting any analytics project, it is important to understand the reason why you’ve been asked to track the site or mobile application. This recipe will guide you through the main steps to be followed to create the ideal data collection guide. Web sites & mobile apps are getting more and more complex and it is technically challenging to track all the relevant interactions to measure the performance of the site. You should ask yourself the right questions prior to the tagging phase and you should onboard all the company stakeholders to make sure you’re measuring the right KPIs, consistently and accurately across all platforms.

This recipe webinar will cover how to:
1) Align measured KPIs with company strategy
2) Be sure that you make no compromise on data quality
3) Share relevant reports & dashboards to stakeholders based on their profiles
 

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.

Make Stronger, Data-Driven Decisions and Reach More Audiences with Google Surveys

Featuring: Michael Cumberbatch, Product Manager at Google

View the On Demand Webinar (Free to Members & Nonmembers)

If you're looking to gain faster, more reliable insights from your consumers, be sure to join Michael Cumberbatch, Product Manager at Google, tomorrow for this highly informative webinar and learn how you can use Google Surveys to help your organization!

In this webinar, you’ll learn:

  • How to design and launch your own survey
  • How Google Surveys can help you gain valuable insights
  • How you can use these insights to make more informed business decisions
  • How to understand your marketing impact and keep a pulse on the health of your brand

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account.

DAA Cookbook Webinar - Efficient Click Tracking Code (Javascript)

hristine Freyhristine Frey

Featuring: Jayanth Kanala, Delivery Manager, and Arun Kumar P, Senior Implementation Consultant at Nabler
View the On Demand Webinar (Free for Members Only)
CWA Professional Development Units: 0.5 PDU

Using Click Tracking, one can track all the navigation item clicks, downloading a document, filling a form, viewing a video, clicking on links & CTAs etc., in the form of events or virtual pageviews. This helps to understand and analyze the user interactions across various sections of the website. This recipe illustrates the efficient way of tracking clicks by employing industry wide best practices.

This recipe webinar will cover how to:

  1. Accomplish tracking of visitor clicks on various navigation items, CTA buttons, viewing a video etc., in an efficient manner
  2. Apply best practices while writing java script codes for efficient click tracking

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar - Top Navigation Analysis

hristine Freyhristine Frey Featuring: Cory Lowe, Data Collection Specialist, and Chase Porter, Marketing Analytics Associate Director, at Evolytics
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

This webinar will help you measure and analyze performance of top navigation elements and determine how top navigation usage contributes to website conversion. Applying this analytics recipe, you’ll discover which top navigation links are clicked most often and how much website value is generated from traffic to resulting pages. Navigation usage analysis will help you optimize website flows, plan A/B tests, increase conversion rate, and improve user experience.

This recipe webinar covers how to:

  1. Track usage of top navigation elements.
  2. Understand top navigation contribution to conversion.
  3. Apply top navigation analysis to improve user experience and guide users to more influential content.

Experience Level: Entry to Intermediate

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


A framework of 5+5 pillars to build for the GDPR: A sound basis while ePrivacy is being finalized

Aurelie Pols Featuring: Aurelie Pols
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU

The General Data Protection Regulation - GDPR - kicks in May 2018. With fines up to 4% of global turn-over or 20 million €, this overhaul of the current European Data Protection Directive rebalances risk for any data ventures. And it's not the only aspect that changes as the territorial scope of this legislation might very possibly impact your obligations with respect to European citizens. This webinar will walk you through a framework of 5+5 pillars which need to be addressed in order to assure accountability, as enshrined within the GDPR, in order to limit risk for your company.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


The Pillars of Successful Data Visualization Designs: The Right Team, Data and Tool

Featuring: Greg Kaminski, Director, Digital Analytics, Hero Digital
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1PDU

The need for advanced data visualization is immense as the quality, granularity and volume of data continue to grow beyond our expectations. At the current pace, the world is actually creating more data then there is room for it to be stored. New devices, applications, websites, and interfaces are hitting the market every day. Our job is to make sense of this data: Organize it. Analyze it. Act on it.

Successful data visualization designs are built by smart teams with varied skill sets using advanced visualization tools. This is not an easy combination to find, but we'll help you get started.

What you'll learn:

 

  • Data storytelling best practices including annotation, sequencing, headlines, etc.
  • Pillars of a great data visualization team
  • Planning for an intuitive design
  • Color theory and design concepts such as removing noise, positioning, proximity, shape and grids
  • How to choose the correct chart type for your data set
  • Tips for keeping your audience engaged with your visualization

Benefits to consider:
  • Great visualizations are efficient and allow people to look at vast quantities of data quickly.
  • Intuitive design will increase interaction and consumption of your data visualizations.
  • Your organization will be able to answer more questions and reveal hidden insights at a faster pace.

Not a DAA member but interested in viewing a DAA webinar? Set up your non-member Web Account here.


DAA Cookbook Webinar: Content Downloads Analysis

hristine Frey hristine Frey

Featuring: Cammillius Roche Jeyadev J, Delivery Manager at Nabler and Devanathan Govindarajan, Lead Consultant at Nabler
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

This webinar explores why it is important to have a way to measure the ROI of content and understand how it impacts their business goals of companies who invest heavily on whitepapers or case studies that visitors can download on their website. This recipe webinar gives an outline to do this analysis and enable a business stake holder to come up with recommendations for the downloadable content.

This webinar covers how to:

  • Understand the different perspectives to look at during content download analysis.
  • Understand the connection among downloads, acquisition, behavior and outcomes.
  • Know what kind of decisions are possible from downloads analysis.
  • Know the possible next steps after a content downloads analysis.

Experience Level: Entry to Intermediate


Artificial Intelligence for Marketing: Getting Started

Date: 08/21/17
Featuring: Jim Sterne, Founder, eMetrics Summit
View the On Demand Webinar (Free for Members and Non-Members)
CWA Professional Development Units: 1 PDU

AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

Key Takeaways:

  • How machine learning works for marketing
  • What machine learning cannot do for marketing
  • How to on-board AI and ML into your organization

 


DAA Cookbook Webinar: Conversion Rate

hristine Frey

Featuring: Christine Frey, Conversion & Retention Manager at Profit Scraper Ltd.
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Christine Frey, Conversion & Retention Manager at Profit Scraper Ltd. explores why measuring conversion rate of your eCommerce, content or SaaS website is the key ingredient when evaluating performance in this webinar. This webinar will cover the basics of conversion rate measurement, establish how conversion rate can impact your strategic road map but also dive into risk areas when analyzing website performance based on conversion rate data.

This recipe webinar covers:

  • Establish the formula to measure the performance of your ecommerce/content/SaaS site
  • Understand the difference between a Micro- and Macro Conversion and why this is important
  • How Conversion Rate can impact your strategic road map from traffic acquisition to customer retention
  • Risk areas when basing decisions purely on conversion rate metrics

Target Audience/Skill Level: Entry


DAA Cookbook Webinar: Product Shopper Abandonment

Kristi Morin

Featuring: Kristi Morin, Digital Analyst at Analytics Pros
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Kristi Morin, Digital Analyst at Analytics Pros presented a 30 minute webinar to explore product shopper abandonment. On e-commerce sites, shoppers will often come to the site and add products to their shopping cart but leave the site before completing the purchase. Knowing which specific products are being abandoned at higher rates can give you greater insight into this shopping behavior.

This recipe webinar covers:

  • What data needs to be collected to perform this analysis
  • How to implement necessary tracking to collect data needed for analysis
  • Different ways to visualize the data for presentation

Target Audience/Skill Level: Entry, Analytics Consumer


DAA Cookbook Webinar: Digital Marketing Influence to Sales Pipeline

Eric Ramos

Featuring: Eric Ramos, Director of Analytics at BusinessOnline
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU

Eric Ramos, Director of Analytics at BusinessOnline presented a webinar to explore how to best measure digital marketing influence to the sales pipeline. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C. To justify the influence of paid & organic search efforts to the pipeline, there is a series of marketing technology configurations and application of business logic which attributes channel influence to opportunities based on leads or contacts touch points. You will learn the business process for each of the steps and what KPIs around marketing influence you can achieve from this analysis initiative.

Learning Objectives:

  • Learn about the technology implementation needed to connect the dots to close the loop.
  • Apply a holistic Business Logic to attribute leads and contacts to opportunities through engaging with the Sales & Marketing team.
  • Identify Key Marketing Influence metrics and why they are valuable.

Target Audience/Skill Level: Intermediate to Advanced


Learn How Cognitive Insights Help Deliver Personalized Journeys

Featuring:Rob Parkin, Principal Data Scientist, IBM’s Cognitive Engagement Division, Katie Devlin, Portfolio Marketing Manager, IBM Watson Customer Experience Analytics

View the On Demand Webinar(Free to Members & Nonmembers)

CWA Professional Development Units:1PDU


Customers today are not following the traditional funnel. This means that organizations like yours need to adapt and evolve in order to successfully drive revenue and deliver an experience that sets you apart from your competition. In this webinar, you’ll hear from IBM experts about how customer journeys today are multi-touch, multi-channel affairs. You’ll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful, personalized interactions.

About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 


DAA Cookbook Recipe Webinar:Visit Score

Featuring: John Glinski, Senior Digital Analyst at Vanguard
View the On Demand Webinar (Free for Members Only!)

CWA Professional Development Units:0.5 PDU

Description: Join John Glinski,Senior Digital Analyst at Vanguard for a 30 minute webinar to explore how best to track Visit Score. Learn the process of measuring key events within a web experience to determine the level of engagement for a session or a user. This metric is not only a great tool for B2C websites when a large contingent of users are not converting in any given session, but it is a savior for B2B websites where the historic problem has always been "How effective is my site if I don't have obvious call to actions"?

The Visit Score DAA Recipe Webinar will cover:

  • How John's organization decided the need for a visit score engagement metric
  • What key actions were identified as inputs to the visit score
  • How was the visit score constructed in Adobe Analytics

We hope that you plan to join us for an overview of Glinkski's recipe followed by Q&A.

Target Audience/Skill Level: Intermediate

 

2016 Digital Analytics Compensation Survey Results

Featuring: Kevin Whorton, Whorton Marketing & Research and Casey Carey, Google
View the On Demand Webinar(Members:$50Non-Members:$99)
CWA Professional Development Units:1PDU

In this webinar, Kevin Whorton, lead researcher for the Digital Analyst Compensation Survey, shares insights and top-line results from this resent study, as well as insights into digital analysts’ job satisfaction and experiences and observations regarding the impact of gender on their career. Casey Carey, President of DAA and Director, Google Analytics Marketing will join us to share his thoughts on the state of the profession and discuss the reports implications for the industry.

The results for the 2016 Digital Analytics Industry Compensation and Benefits Study are here, and it’s time to find out what your colleagues have to say about their compensation. It’s not just the data – based on responses from 730+ digital analytics professionals – it’s the story we’re able to tell by reading between the lines.This webinar is a can’t-miss look at compensation in the industry, giving professionals important knowledge when negotiating for a raise or a new job, and helping employers offer competitive pay to current and prospective employees.

Drive more calls and revenueDAA Cookbook Recipe Webinar: Customer Journey Analysis

Featuring: Olga Tsubiks of nModal Solutions
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

Join Olga Tsubiks of nModal Solutions for a 30 minute webinar to explore how best to track Customer Journey. Many organizations use customer journey analysis to understand the behavior of a segment of website users over a defined time period.

Customer journey analysis can include cross-platform data from the web, mobile, and off-line. For example, do customers who first arrive at the website using a desktop browser have a higher lifetime value to date when compared to customers who use a mobile browser? What did the first session/visit look like for people who converted vs those who did not convert? What input factors lead to that purchase or conversion? We hope that you plan to join us for an overview of Tsubiks' recipe followed by Q&A.
 

Drive more calls and revenue

DAA Cookbook Webinar: Session Engagement Analytics

Featuring: Caleb Whitmore, CEO of Analytics Pros
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:0.5 PDU

In this short half-hour webinar you'll learn useful analytic tidbits that you'll be able to implement into your company right away! Hear from CEO of Analytics Pros, Caleb Whitmore, as he walks through his Cookbook recipe on Session Engagement Analysis. Since Digital Analytics has evolved far beyond the early days of the web where pageviews were paramount, metrics such as "average pages per session" and analyses around them too must evolve. Join us to discover the recipe for deeper analysis of engagement using a multi-factor approach instead of simply using a single-factor approach such as Pageviews or Session Duration.

 

How to Use Google Data Studio (beta) for Data Reporting, Visualization, and Collaboration

Drive more calls and revenue

Featuring: Nick Mihailovski, head of Google Data Studio.
View the On Demand Webinar (Free to Members & Nonmembers)
CWA Professional Development Units: 1 PDU

Google Data Studio Webinar

In this webinar, you’ll learn how to quickly and easily create beautiful, customizable reports with your data to increase the impact and strength of your message. We’ll show you how to pull data from virtually any source.

  • You’ll learn how to turn your data into insightful reports by collaborating and sharing your data with your colleagues to empower them with the insights they need to drive business performance.
  • You’ll learn how your colleagues can use the date picker to adjust time periods and refresh reports without your help.
  • Discover how to implement the best visualization for your data to communicate your message successfully to your audience.
  • Learn how to pull data across multiple sources into one dashboard and how to share data with non-Google Analytics users.

Not a DAA member but interested in watching this webinar? Set up your non-member Web Account.

Join Nick Mihailovski, head of Google Data Studio, to discuss how you can begin making and sharing live, interactive reports and dashboards with your teammates and anyone outside of your company. This webinar will illustrate how even a novice can design impactful reports and will also provide helpful resources that seasoned analysts will love.

About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

DAA Cookbook Recipe Webinar: Campaign Tracking Code - Tagging Digital Marketing Tactics

Featuring: Kerri Adcock & Leslie Adkins of National Instruments
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units:0.5 PDU


This 30 minute DAA Members Only webinar is an overview of their recipe, CampaignTracking Code – Tagging Digital Marketing Tactics.

This recipe from the Digital Analytics Cookbook provides guidance on how to use a 4 token campaign tracking code in the query string parameter of a tactic URL to give insight into campaigns and digital tactics across advertising, email and social. Enforce a distinct list of granular values for three of those tokens and require a specific delimiter between the tokens so the code values can be parsed and grouped at higher levels.

Analysis Benefits:

  1. To measure and optimize marketing campaigns
  2. To see detailed media referrer data for site visitors
  3. To find out how well digital marketing tactics are converting

 

8 New Digital Analytics Strategies to Drive More Calls and Revenue

Featuring:Blair Symes Director of Content Marketing, DialogTech
View the On Demand Webinar (Free to Members & Non-members)
CWA Professional Development Units:1 PDU

 

DialogTech


 



Digital advertising has gone mobile. Over 70% of digital ads will target mobile devices this year. And one amazing result has been the enormous growth in conversions – but not from web forms – from phone calls. Thanks to smartphones and click-to-call, mobile search, Facebook, and display ads will drive over 80 billion calls to U.S. businesses this year.

Research shows that if you aren’t attributing and optimizing digital channels for call conversions, your CPL and ROI metrics could be off by 50% or more. And you could be allocating budget and optimizing on underperforming digital ads, keywords, campaigns, and web pages.

Join call conversion experts from DialogTech to learn how to measure, analyze and optimize call conversions to improve ROI, lower CPL, and acquire more customers.


About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.

 

Enrique Gonzales, Director of Analytics at Science Magazine

CRM of Anonymous: Why Strategic Analytics and Tactical Tracking Must Work Together

Featuring: Enrique Gonzales, Director of Analytics at Science Magazine
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

We know you have a lot on your plate and the idea of taking your analytics from tactical to strategic can seem daunting. We're here to help. This specially-designed webinar is only 15 minutes long, but it is packed with actionable insights to help you take your analytics program to the next level. Join us now and spend the next 15 minutes learning how to evaluate your work and your results. Trust us, this will be the most productive quarter hour of your day maybe even your week.


As digital analysts in a nascent disciple, we are often servants to established roles such as marketing and finance. Each stakeholder requires tracking for specific tactical purposes. But as a digital analyst, building tracking across a brand, you are building a CRM of the anonymous, which can fuel personalization and targeting logic across your digital brand. Tactical tracking must roll up to a strategic understanding of your anonymous users - a CRM of the Anonymous. The CRM of the Anonymous can also tie to your CRM and mix behavioral data with real-person data via authentication. But without authentication, your brand must leverage the CRM of the Anonymous. Digital analysts must build that understanding every day.

 

DAA Cookbook Recipe Webinar: Post Re-Design Analysis

Featuring:Marissa Goldsmith,Goldsmith Interactive
View the On Demand Webinar (Free for Members Only!)
CWA Professional Development Units: 0.5 PDU

Marissa Goldsmith of Goldsmith Interactive covers her recipe contribution on how to make sure that the redesign of your web site achieves your goals by looking at your "vital stats" after launch. This presentation includes an interactive conversation with fellow members.

More about Post-redesign Analysis: If you're redesigning your website, hopefully, you've done so with some goals in mind. This analysis gives you a before/after look to see if the website redesign helped achieve those goals.

 

State of Attribution 2016: Benchmarks, Tactics, & Strategies

Featuring: Alison Latimer Lohse, Conversion Logic & Krista Lang, 22squared
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

78% of marketers plan to adopt or increase their use of cross-channel attribution in the next two years. But what does that look like – and how can you stay ahead? Conversion Logic recently conducted a survey of over 250 marketing leaders to learn what’s working, and what’s not, when it comes to cross-channel measurement.


In this 35 minute webinar, you’ll hear what we learned and how to apply it to your business, including:

  • Which KPIs executives really want, and how marketers measure them
  • Benefits from attribution, and how to assess your implementation readiness
  • Trends in channel utilization, especially around programmatic
  • Overcoming data accuracy obstacles •Identify benefits from attribution and assess readiness to move forward
  • Challenges with cross-channel attribution, and how to overcome them
Target Audience/Skill Level: Intermediate

Job Aids/Participant “Take-aways”: Attribution Evaluation Checklist

 

How to Find Insights and Stories from Data

Featuring: Doug Hall, Conversion Works
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 0.5 PDU

This 20 minute webinar describes a structured process that participants will use to conduct effective analysis of the right data to solve business problems, answer questions and drive growth using data. Solving the 'how to do effective' analysis question for participants by furnishing them with necessary analysis and communication skills to extract maximum value from digital analytics data.

Target Audience/Skill Level: Entry-Level (Anyone is welcome!)
Job Aids/Participant “Take-aways”: Procedural guide - the solution is a process.



DAA Cookbook Recipe Webinar: "Scoring Customer Churn-Risk" and "Finding Insight in Site Search Reports"

Featuring: Israel Kloss & Nancy Koons
View the On Demand Webinar(Free for Members Only!)
CWA Professional Development Units:1 PDU


Listen to Israel Kloss, Web & Analytics Developer from Boston College and Nancy Koons, Independent Web Analytics Consultant, present on their recipes and welcome conversation and questions. Israel will walk through his recipe titled "Scoring Customer Churn-Risk Before they Actually Leave You." Nancy will discuss her recipe "Finding Insight in Site Search Reports." We will look forward to having you with us for this interactive session.




Google Analytics How-Tos for Better Reporting and Bigger Insights

Featuring Feras Alhlou & Eric Fettman, E-Nor
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

In this 60 minute webinar, we leap beyond default Google Analytics functionality to achieve richer and broader insights about the journeys of our users.As Google Analytics progresses in its evolution from a silo of Web data towards an integrated, user-centric platform, we can gain greater insights by taking advantage of the features that facilitate analysis of our users and audiences more holistically.


Target Audience/Skill Level:Intermediate to Advanced



Excel Tips and Tricks for the Digital Analyst

Featuring Tim Wilson, Analytics Demystified
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

You already use Excel almost every day. And, every so often, you come across a tip or feature that you didn’t realize existed, and one that you find enormously valuable. This course is designed to provide a number of these valuable, time-saving techniques that are guaranteed to increase your productivity with Microsoft Excel. These tips and tricks will focus on the productivity capabilities of Excel, data visualization techniques that go beyond the Excel defaults, and some of the more powerful, but often overlooked, core functionality of the platform. These are the hidden gems and secrets treasures you’ve been waiting for! Whether you’re a newbie or a power user, we’re sure you’ll learn at least one new trick to using Excel for digital analytics.

Target Audience/Skill Level:Intermediate

Job Aids/Resources/Participant “Take-aways”:“Tip sheet” that covers the features and functions that were used in the examples shown in the course.



Are Your Reports Trustworthy? Worst to Best Practices in Data Governance

Featuring Craig Scribner, Tracking First
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

As digital analysts, we want people to trust the analytics data we provide, but should they? The answer depends on how consistently and correctly your data flows from your digital properties. In this webinar, we’ll classify the levels of data quality assurance practices that digital analytics professionals can employ, from the worst to the best. The worst being hoping and praying the dev team flawlessly picked up everything you laid down when you sent over the requirements. The best is worth sticking around for, since it’s a revolutionary new method that’s going to upend our traditional approach to data audits.

Target Audience/Skill Level: Entry-Level to Advanced
 

Transforming the Digital Channel

Featuring Gary Angel, Ernst & Young
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

The truth is most organizations just aren’t good at digital. They have analytics, but they don’t really use it. They do testing, but they don’t learn. They claim to be agile, but they aren’t. Full-Stack analytics is about applying measurement and learning to every part of the digital organization and the end-to-end digital production lifecycle. From strategic decision-making to content development to site and app tuning, the integration of customer journey engineering, analytics, controlled experimentation can and must transform the way the enterprise actually works. In this webinar, you will learn how most organizations actually make decisions, why those processes are broken, and how they can be fixed to deliver analytics that makes a difference.

Target Audience/Skill Level: Intermediate to Advanced
 


Evaluating and Mitigating Data Privacy Risks

Featuring Aurelie Pols, Mind Your Group
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units:1 PDU

Data protection has long relied on risk management as a vital tool for ensuring data are processed appropriately and individuals' personal data are protected effectively. Risks to digital data are mounting with the increased use of data and technologies within businesses today. Issues of privacy - an individual’s right to control the collection, use, and disclosure of information about himself - are associated with the management of personal information (PI). While technology evolves, so do people’s understanding of it and their feelings of creepiness associated with the use of their PI.

Omnichannel attribution, integrated customer journeys, and personalization are some of the most difficult topics our industry is currently figuring out. The challenges raised by these new competitive differentiators are not only technical, but bring about internal debate within our organizations related to privacy.

Increasingly, CMOs and digital analysts are turning to legal counsel to understand the boundaries of their craft. Such teamwork, however, is not without its challenges!

In this webinar, you will learn the privacy questions you must ask in order to effectively collaborate with your legal counter parts and your analytics vendors in order to evaluate and mitigate your data privacy risks.

Target Audience/Skill Level: Intermediate to Advanced

 

Wayne Wyatt The Key Metrics You’re Missing:Competitive Intelligence & Voice of Customer

Featuring Wayne Wyatt, Consultant, EY
View the On Demand Webinar (Members: Free Non-Members: $50)
CWA Professional Development Units: 1 PDU

While many companies are focused on internal business data, such as orders or leads, they miss out on opportunities to capitalize on upcoming trends and crucial user behavior.Visitors and orders are great to look at, but identifying how your top competition acquires customers and listening to what your current customers are saying is priceless.


Target Audience/Skill Level: Entry-Level


 

How to Avoid the 5 Most Common Data Visualization Mistakes

Featuring Lea Pica, Analytics, Data Visualization & Presentation Consultant, LeaPica.com
View the On Demand Webinar(Members: Free Non-Members: $50)
CWA Professional Development Units: 1 PDU

Data visualization is arguably one of the hottest topics in digital analytics today. Selling our insights to our managers, executives and clients is an integral part of an analyst's role, and there is explosive growth in sophisticated data visualization tools and techniques.

Learning Objectives:
Upon completion of this webinar, participants will be able to:

  • Identify which chart types are most appropriate for a variety of data stories
  • Prevent the most common visualization mistakes that obscure our audiences' understanding
  • Leverage how shape and color impact their audience's perception of their graphs
  • Visualize the customer's story from the most important perspective
Target Audience/Skill Level: Entry-Level to Intermediate