White Papers

DAA's free white papers contain a wide variety of topics that help guide digital analysts to understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover a variety of hot topics in digital analytics.

DAA Corporate members are encouraged to share industry white papers. If you're a corporate member and want to contribute a white paper to the list below, please send us your content at info@digitalanalyticsassociation.org.

Corporate Member White Papers


White Papers Archive

Forrester: Customer Data Maturity Powers The Modern Enterprise (Provided by Tealium)