White Papers - Archives
DAA's free white papers contain a wide variety of topics that help digital analysts understand complex strategies, solve problems, and make decisions. Presented by DAA Sponsors and Corporate Members, these papers feature leading industry analysts and cover various hot topics in digital analytics.
DAA Corporate members are encouraged to share industry white papers. If you're a corporate member and want to contribute a white paper to the list below, please send us the link to your content at membership@digitalanalyticsassociation.org.
- Why CDPs are now a must-have for 2021 (provided by Tealium)
- The Essential Guide to Marketing Analytics (Provided by Fivetran)
- State of the Data 2021: Preparing for Marketing Data Privacy Changes (Provided by WPromote)
- Is a Customer Data Platform Right for You? (Provided by Tealium)
- The Benefits of a Real-Time Customer Data Platform (provided by Tealium)
- The Definitive Guide to Customer Data Platforms (provided by Tealium)
- Product Reviews and Voice-of-Customer (VoC) Analysis (provided by Course5)
- Brand Monitoring and Governance using Course5 Compete (provided by Course5)
- Competition Monitoring Desk using Course5 Compete (provided by Course5)
- Key Considerations for Higher Education Industry in the Post-pandemic World (provided by Nabler)
- 2020 Amazon Ads Playbook (provided by Merkle)
- A Data Quality Approach to Analytics, Media Optimization, and Privacy (provided by Cardinal Path)
- Bayesian Vs Frequentist Statistics (provided by SiteSpect)
- Privacy-driven analytics to boost business value (provided by AT Internet)
- Use Customer Data Management Technologies to Deliver Better Customer Experiences (provided by Tealium)
- How Marketers Confront the Obstacles of Digital Customer Engagement (provided by Siteimprove)
- Data Modeling 101 (provided by Snowplow)
- Multi-cloud for Data Analytics (provided by Snowplow)
- Building a Data-Driven Culture with AI-powered Insights for All (provided by Course5 Intelligence)
- Data Quality in Digital Analytics (provided by AT Internet)
- Forrester: Customer Data Maturity Powers The Modern Enterprise (provided by Tealium)
- Digital Analytics & the GDPR: One Year On - Making Sure You're Compliant (provided by AT Internet)
- Digital Analytics, Weapon of Mass E-Commerce Conversion (provided by AT Internet)
- Winning the Data Game: Digital Analytics Tactics For Media Groups (provided by AT Internet)
- Customer Data Maturity Powers The Modern Enterprise: Evaluate Your Customer Data Strategy To Plot a Course For The Future of Your Business (provided by Tealium)
- 2019 Digital Bowl report (provided by Merkle)
- Q2 Digital Marketing Report (provided by Merkle)
- A Marketer’s Guide to Identity Resolution (provided by Merkle)
- Digital Study: Challenges and Solutions for Incentivized Offers (provided by Merkle)
- Dossier 9.1: Articles for the Modern Marketer (provided by Merkle)
- The Evolving World of Omni-Channel Orchestration (provided by Merkle)
- Optimizing Location-Based Mobile Advertising Using Predictive Analytics (provided by Ginger Rosenkrans, Pepperdine University and Journal of Interactive Analytics)
- Data Quality in Digital Analytics. The 5 Key Dimensions (provided by AT Internet)
- Mobile & App Analytics: From tagging to insights (provided by AT Internet)
- Tracking Product Journey from Carting to Purchasing (provided by E-Nor)
- APMEX, Inc. Increases Email Conversion Rates by 62% With Google Analytics & BigQuery (provided by E-Nor)
- SFMOMA Chooses Google Analytics and Masters the Art of Metrics (provided by E-Nor)
- A Day in the Life of a Digital Analyst (provided by AT Internet)
- Key Performance Indicators (KPIs) define and act (provided by AT Internet)
- Visitor Segmentation: Target & Customise to Continuously Optimise Customer Relationships (provided by AT Internet)
- 9 Secrets of an Efficient Dashboard (provided by AT Internet)
- Data Privacy: Privacy Principles to Ensure Compliance of Your Digital Analytics Activities (provided by AT Internet)
- Tealium Newsletter Featuring Gartner Analyst Note
- Industry Expert Series: Designing and Executing Methodologies for Data Collection, Enrichment, and Activation (provided by Tealium)
- Industry Expert Series: Unearth The Hidden Value In Your Data With Customer Analytics(provided by Tealium)
- Industry Expert Series: Building a Foundation for Analytics Success Through Data Governance (provided by Tealium)
- Reenergize Your Web Analytics Program (provided by Adobe & Web Analytics Demystified)
- US Digital Future in Focus (provided by comScore 2014)
- Mobile Tips (provided by Foresee 2012)
- Online Retail Satisfaction Index US Holiday (provided by Foresee 2012)
- The Total Economic Impact of the TagMan Tag Management Solution (provided by TagMan)
- Marketing Attribution: Valuing the Customer Journey (provided by Google Analytics 2012)
- Overcoming Primary Obstacles to Effective Mobile Analysis (provided by Stratigent 2012)
- Top 5 Sweet Spot Marketing Metrics Every B2B Marketer Should be Measuring (provided by Demandbase 2012)
- Dell Improves the Site Visitor Experience (provided by Demandbase 2012)
- B2B Web Analytics: Account-Level Visibility for True Business Intelligence (provided by Demandbase)
- Global Compliance of Cookie-Based Web Analytics Activities 2012
- A 7-Step Analytics Reporting Framework (provided by E-Nor)
- Changing How the World Sees Digital Advertising (provided by comScore)
- The Power of Like How Brands Reach & Influence Fans Through Social Media (provided by ComScore 2011)
- How Tablets & Smartphones are Changing US Digital Media Consumption Habits (provided by ComScore 2011)
- The Effects of the Recession on Brand Loyalty and "Buy Down" Behavior: (provided by ComScore 2011)
- Top 10 Need-to-Knows About Social Networking and Where It's Headed (provided by ComScore 2011)
- Your Numbers are Wrong: Ensuring High Quality Web Analytics Data (provided by eClerx 2011)
- 5 Trends in Search (provided by Unica)
- 7 Secrets to Automate Analytics for Growth (provided by Unica)