Women in Analytics Community

What it is: 

A community open to all DAA members who are interested in supporting gender equality within the profession and helping female analysts thrive.

WiA Mission:  What do we want to do?

Provide education, advocacy, and influence in order to increase understanding and activate resolution of issues facing women in analytics.

WiA Vision:  What kind of world do we want to see?    

An analytics profession that supports gender equality.

How WiA connects:

  • Quarterly Calls the 1st Thursday of every third month.  
  • DAA Members can join online via the WiA Community to discuss hot topics, keep track of WiA documents, and stay informed of upcoming WiA events.
  • A blog to showcase women who are successful analysts and to highlight issues important to females in this profession.
  • Thought Leader Conversations brought to you by Women in Analytics
  • If you have ideas for topics that you would like to see covered or if you have someone who you think should be spotlighted, please contact Catherine Hackney.

WiA Mentoring Program

The DAA's new WiA Mentoring Program is here to help women thrive in the digital analytics profession. If you are you a woman in the analytics industry committed to growing and advancing your career, you are a perfect fit to enroll as a mentee in the WiA Mentoring Program. The program is now open for interested women to participate as mentees and any member to participate as mentors. Ladies, have a topic you need help in but another you excel at? You can sign up as both a mentee and a mentor at the same time.

The DAA asks that mentees be exclusively women but welcomes both men and women to participate as mentors. This program is an exclusive benefit of DAA membership.

Learn more and enroll in the program now

Thanks to the exclusive program sponsor, Blast Analytics & Marketing, for their continued support of WiA!

Please contact mentoring@digitalanalyticsassociation.org with questions. We hope you will take advantage of this exciting opportunity, knowing you will be advancing women in analytics by helping us create a successful program!

Compensation Survey

WiA jumpstarted dialogue about the creation of a new compensation survey.   This new resource is now available. It focuses on the profession as a whole, but also includes questions specific to gender and race to help measure equality issues. This compensation study was made possible through the generous support of Google. Get the report here.

What’s Missing?

What is missing from WiA?   Well, if you are not a member yet - you. We welcome all DAA members to join us – women and men.

Please login and join the WiA community through the “Join/Leave Committees” page in your “My Account” area to get involved.


Current Sponsors
Sponsorship Opportunities

Interesting in sponsoring the DAA Women in Analytics Community? Please contact Matt Dirks, Director of Sponsorships.

You can also learn more about Digital Analytics Association sponsorship opportunities here.