Workshop Instructors

 
 
 
 
 



Anil Batra, Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results.

Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, webanalysis.blogspot.com.

He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.



Eric Fettman translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.


Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing established the benchmark for a powerful new way for marketing to create value for businesses. Named one of the top 10 global business-to-business marketing influencers and one of the top 50 women in marketing, Carla regularly challenges conventional thinking. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

June Li, is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behavior. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.
 
 
Lea Pica is a seasoned digital analytics practitioner, speaker and educator with over 12 years of experience bringing thoughtfully presented analytics stories to her organizations. She managed search and analytics programs for Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential. Today she brings her analytics and presenting expertise to the Robert Wood Johnson Foundation as an Analytics Consultant on Team Demystified.

Lea has delivered over 150 presentations inside and outside of her organizations, regularly scoring top ratings in industry conferences. Today, she offers training for digital analysts in the art and science of impactful data visualization and presentation, empowering them with the tools, skills and confidence they need to inspire data-driven decisions and stand out in their organizations.


Ryan Sleeper is an independent data visualization designer, author, speaker, trainer, and consultant specializing in Tableau. He is a 2016/17 Tableau Zen Master, 2013 Tableau Iron Viz Champion, and author of the 2015 Tableau Public Viz of the Year.