"The CWA™ certification was an excellent assessment of my experience and knowledge in all areas of the digital space. Its thoroughness illuminated my strengths and opportunities for continued mastery. The tests helps demonstrate that I can provide a valid contribution to a digital roadmap with a broad range of ideas, skills, and goals; it's a very valuable designation and experience for professionals who are shaping the digital marketing landscape."

Maureen Fogel, CWA™, Collierville, TN USA

"You can't pretend to be an expert, you can only be recognized as such. One of the best ways to attest to your expertise is by becoming a Certified Web Analyst"

Stephane Hamel, CWA™

"Contribute to the health of our industry by taking part in this valuable certification program. A web analyst with experience in the field should have little trouble passing this exam, I hope lots more do it in the coming months."

Chico Pacheco, CWA™

"Studying for and passing the CWA made me a better web analyst.  It required me to step back and once again take a big picture look at the purpose of web analytics as a business practice, and how that business practice could best serve my client's bottom line."

Safdar Shabbir, CWA™

"Getting endorsed as a CWA™ (Certified Web Analyst™) by DAA definitely enhanced my visibility in the community and opened new pathways professionally. The DAA certification exam also made me appreciate the breadth and complexities of the digital analytics space and the many areas I can continue to improve on."

Ned Kumar, CWA™, Memphis TN USA

"In 2010, I became a Certified Web Analyst™. Within months, I was contacted by a large e-commerce company that had seen my name on the WAA (now DAA) website, asking if I would consider freelancing for them. I hadn't considered freelancing before, but took the opportunity and haven't looked back. Since then I have gained more than 10 clients and built up a thriving analytics business on the side to my full-time job. Since much of this work is online, the DAA certification has been an integral part of both publicizing my name and establishing my credibility. Definitely recommended!"

Ana Kravitz, CWA™, Taiwan

"I seem to have more recruiters looking at my LinkedIn profile and getting in touch since I added the CWA™ certification."

Emer Kirrane, CWA™, Hungary

"The CWA™ title has been beneficial, especially at conferences that are not analytics specific but in the broader industry. The CWA™ title has given a sense of credibility."

Ryan Flanagan, CWA™, Melbourne, Australia

"Being a Certified Web Analyst™ helped me land a contract job which then turned into a full-time position with a great company. It's also helped me feel more confident and credentialed when going into the often awkward job interview."

Lisa Seaman, CWA™, Boulder CO USA

"My new role specifically included 'DAA Certified' on the job specification. As one of only a handful of certified professionals in the UK; being DAA Certified helped me stand out from the crowd."

Paul Cook, CWA™, London UK

Ionmoon is a small web analytics consulting service in Almelo, The Netherlands which is on the 'wrong side of the country.' In December, 2010, I became a Certified Web Analyst™and the business has grown ever since. I even got a "big" client which I never would have dreamed of. My Certification was a crucial point in their decision.

This week, another potential client called - also from the other part of the country - who said they were interested because I'm certified. Prospective clients in Germany find being certified even more important. I can certainly recommend that web analysts take the exam and get certified. It really makes a difference for your own company or when you are applying for a job.

Geddy van Elburg, CWA™, Netherlands

"Just signed a client that found me on the @DAAorg website. Yes Virginia, the system works! Thanks @DAAorg! Thanks certification!"

Elizabeth Brady, CWA™, Boston MA USA

"The Digital Analytics Association's new Certification™ program, as a symbol of excellence, will represent a huge advance for the web analytics community and a victory for all companies and organizations that want to be data-driven.

"We know that having the right tools and technologies is only half the battle. Acquiring the talent that is capable of taking the data and making an impact on the business is where the rubber meets the road."

Corry Prohens, owner of iqWorkforce, NY NY USA

About the DAA Web Analyst Certification Program™

The DAA Web Analyst Certification Program™ is designed to identify not only analysts with broad domain knowledge, but also, and more importantly, analysts demonstrating a high level of analytical and problem solving ability across the entire web business spectrum. The certification exam covers the following key areas:

  1. Web Analytics for Site Optimization
  2. Measuring Marketing Campaigns Online
  3. Creating and Managing the Analytical Business Culture

For more information, please explore the other pages in this section.

Benefits of Certification

Certification places professionals with the credential apart from those without it. DAA Certified Web Analysts™ demonstrate a commitment to the profession and a desire to reach the highest standards. Certification provides individuals with:

  • Public recognition of professional achievement
  • Credential that demonstrates expertise in web analytics
  • Enhanced credibility to clients and employers
  • Competitive advantage over non-certified individuals
  • Improved likelihood of employment and advancement within the field

Employers use certification to make informed decisions. Certification provides employers with a means to:

  • Identify potential new hires that already possess your company's required expertise
  • Promote your company's capabilities by employing certified web analysts
  • Enhance services provided from both a quality and financial perspective
  • Maintain a more productive human asset
  • Ensure ongoing professional development and proficiency of employees
  • Motivate employees to expand their knowledge and skills

Promotional activities are currently being developed by DAA that will help employers and potential clients identify and understand the benefits of working with individuals who have obtained the designation of a DAA Certified Web Analyst™.